This audit was generated on May 27, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
7
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| scrum utils | #1 | Live trend | — |  | |||
| agile team collaboration | #1 | Live trend | — |  | |||
| scrum utils | #1 | Live trend | — | | |||
| scrum master tools | #2 | Live trend |  |  | |||
| agile ceremonies | #2 | Live trend |  |  | |||
| agile project management | #3 | Live trend | |  | |||
| scrum meeting notes | #9 | Live trend |  |  | |||
| collaborative planningOpportunity | #91 | Live trend |  |  | |||
| poker planningOpportunity | Not ranked | Live trend | — | — | |||
| project estimation toolsOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
SCRUM Utils ranks well for several core keywords, achieving a 96% keyword score, but suffers from low overall quality, no chart visibility, and a lack of user reviews, resulting in a modest 73/100 visibility rating.
The app holds #1 positions for "scrum utils" and "agile team collaboration" and ranks within the top 3 for "scrum master tools" and "agile ceremonies", driving strong organic traffic (traffic scores 25‑37). Maintain these positions by preserving current keyword usage in title and subtitle.
Charts Score is 0% with no global or category rankings, indicating the app is not appearing in top‑10 lists for any category. This limits discovery for users browsing charts. Aim to break into the Business category top‑100 to boost visibility.
Quality Score is only 25%, driven by the absence of reviews (0 ratings) and minimal user engagement signals. Without social proof, conversion rates suffer. Prompt users to leave reviews and consider a rating reminder after key actions.
Keywords like "poker planning" (traffic 32) and "project estimation tools" (traffic 29) have decent search volume but the app is not ranked for them. Incorporate these terms naturally in the short description, long description, and feature list to capture additional traffic.
Competitors such as "Agile Project Management" are ahead while sharing only 1‑2 keywords. By expanding keyword set to include competitor‑focused terms (e.g., "scrum management", "agile project tools"), SCRUM Utils can steal visibility in overlapping search queries.
Current assets lack A/B tested screenshots and a promotional video, which are key factors for conversion. Updating visuals to highlight collaborative poker planning and real‑time estimation can improve install rates and indirectly boost quality signals.
- 1Add top‑ranking keywords (scrum utils, agile team collaboration) to the title and subtitle, and embed untapped terms (poker planning, project estimation tools) in the description.
- 2Implement an in‑app prompt to encourage 5‑star reviews after a successful planning session.
- 3Create localized screenshots and a short demo video showcasing collaborative poker planning to improve conversion.
- 4Target Business category chart placement by optimizing the short description and adding a clear value proposition for "scrum masters".
- 5Conduct A/B testing on feature graphic and subtitle variations to identify the combination that lifts install conversion.
Category Ranking
Business chart position
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SCRUM Utils: Agile Simplified?
SCRUM Utils: Agile Simplified has a visibility score of 73 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 27, 2026.
On how many keywords does SCRUM Utils: Agile Simplified rank?
SCRUM Utils: Agile Simplified is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 7 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SCRUM Utils: Agile Simplified?
Based on shared keyword rankings, the most frequent competitors of SCRUM Utils: Agile Simplified are Scrum Management App, Agile Project Management, Agile Project Management Pro. These apps appear next to SCRUM Utils: Agile Simplified on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SCRUM Utils: Agile Simplified in on the Google Play?
SCRUM Utils: Agile Simplified is listed in the Business category on the Google Play.
How can SCRUM Utils: Agile Simplified improve its App Store Optimization?
Based on this audit, SCRUM Utils: Agile Simplified should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SCRUM Utils: Agile Simplified.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.