This audit was generated on May 25, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| hiring manager | #2 |  |  |    | ||
| human resource management | #2 |  |  |   | ||
| hr management | #4 |  |  | | ||
| employee management | #6 |  |  |    | ||
| hr portal | #24 |  |  |     | ||
| employee directory | #47 |  |  |    | ||
| recruitment appOpportunity | #88 |  |  |     | ||
| job finderOpportunity | Not ranked | — | — |   | ||
| job search | Not ranked | — | — |  | ||
| hrms | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
HR Management App
Business
Hiring Manager by Phenom
Tools
EMS: Employee Management
Business
ZenHR - HR Software
Business
Recruiting 25
Productivity
HR.my Mobile
Business
HireMe Job Search & AI Hiring
Business
SuperManage: Staff Attendance
Business
HR Forte
Business
RecruitABLE
Communication
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
Volume Control Sound Launcher
PDF Reader & View PDF Files
PDF Reader: View All PDFs
Find My Phone by Clap Launcher
QR Scanner & Barcode Reader
QR & Barcode Scanner
Network WiFi Scan
Clean Sweep Junk Files
Move to iOS
Cleaner Toolbox
Google Authenticator
Clean Sweep Plus
Samsung Smart Switch Mobile
Brightest Flashlight Launcher
Proton VPN: Fast & Secure VPN
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app ranks well for several core HR keywords (e.g., hiring manager #2, hr management #4) but suffers from a very low quality score (13%) and no user ratings, resulting in poor overall visibility and no chart presence.
Seven of the ten target keywords are already ranked, with "hiring manager" at #2 and "human resource management" at #2, driving the high Keywords Score of 91%. Maintain these positions while expanding to related terms.
Quality Score is only 13%, reflecting issues such as zero reviews, low install volume, and missing chart data. This hurts conversion and algorithmic ranking.
The first 500 characters are vague, contain grammatical errors, and do not surface high‑traffic keywords like "job search" or "hrms". This limits keyword relevance and user trust.
Keywords such as "job finder" (traffic 84), "job search" (traffic 81) and "hrms" (traffic 54) are not ranked. Incorporate them into the title, short description, and long description to capture additional search volume.
Current assets do not meet Play Store best practices, contributing to low conversion and no chart entry. Refresh the app icon, add 5‑6 high‑resolution screenshots with annotated features, and include a short promo video.
- 1Rewrite the short and long description to weave in top‑traffic keywords (e.g., hiring manager, hr management, job search, hrms, recruitment app).
- 2Launch an in‑app prompt or email campaign to encourage satisfied users to leave 5‑star reviews, aiming for at least 20 reviews within 30 days.
- 3Update visual assets: new icon, 5 screenshots with captions, and a 15‑second promo video highlighting employee directory and hiring features.
- 4Create a lightweight acquisition campaign (e.g., Google UAC) to increase install volume, targeting HR professionals to improve chart rankings.
- 5Monitor competitor keyword gaps weekly and adjust metadata to capture any newly trending terms.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3821 characters, providing good keyword density and information for users.
Strong visual presence
20 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): employee management, human resource management.
Good visibility score
Score of 69/100 indicates solid app store presence.
Infrequent updates
Last updated 9 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of HR Management: Hiring Manager?
HR Management: Hiring Manager has a visibility score of 69 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 25, 2026.
On how many keywords does HR Management: Hiring Manager rank?
HR Management: Hiring Manager is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of HR Management: Hiring Manager?
Based on shared keyword rankings, the most frequent competitors of HR Management: Hiring Manager are HR Management App, HR.my Mobile, Hiring Manager by Phenom. These apps appear next to HR Management: Hiring Manager on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is HR Management: Hiring Manager in on the Google Play?
HR Management: Hiring Manager is listed in the Tools category on the Google Play.
How can HR Management: Hiring Manager improve its App Store Optimization?
Based on this audit, HR Management: Hiring Manager should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to HR Management: Hiring Manager.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.