Offshift by Project 61

The app’s own name "offshift" ranks #1 with 56 monthly searches and a moderate difficulty (31), giving it a solid anchor for ASO. Leverage this position by keeping the brand in the title while adding descriptive keywords.

Only 1 of the 10 target keywords is ranked, leaving 9 high‑traffic terms (e.g., "truck driver health" 48 searches, difficulty 40) unclaimed. This drives the Keywords Score down to 18%. Expanding keyword presence is critical.

The app has 0 reviews and a 0.0 rating, which hurts the Quality Score (40%) and download conversion. Early‑stage apps need a review acquisition strategy to build trust and improve rankings.

Incorporate top‑traffic keywords such as "Truck Driver Health", "Health Coaching", and "Trucking Fitness" into the title (e.g., "Offshift – Truck Driver Health Coach") and the short description. Use natural language and bullet points to embed the remaining keywords in the long description.

Current screenshots lack keyword‑rich captions and clear value propositions. Add 5‑7 annotated screenshots and a 30‑second video showcasing personalized coaching, nutrition tips, and on‑the‑road workouts to boost click‑through rates and improve the Quality Score.