This audit was generated on May 27, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| offshift | #1 | — |  |     | ||
| truck driver healthOpportunity | Not ranked | — | — |      | ||
| health coachingOpportunity | Not ranked | — | — |      | ||
| trucking fitnessOpportunity | Not ranked | — | — |     | ||
| healthy truckingOpportunity | Not ranked | — | — |   | ||
| truck stop nutritionOpportunity | Not ranked | — | — |      | ||
| driver wellnessOpportunity | Not ranked | — | — |      | ||
| mobile health coachOpportunity | Not ranked | — | — |      | ||
| trucker fitness appOpportunity | Not ranked | — | — |     | ||
| healthy driving tipsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
OnShift Mobile
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Offshift ranks #1 for its brand keyword but lacks visibility for all high‑traffic trucking health terms, resulting in a low overall visibility score (15/100). Immediate focus should be on expanding keyword coverage and improving user signals.
The app’s own name "offshift" ranks #1 with 56 monthly searches and a moderate difficulty (31), giving it a solid anchor for ASO. Leverage this position by keeping the brand in the title while adding descriptive keywords.
Only 1 of the 10 target keywords is ranked, leaving 9 high‑traffic terms (e.g., "truck driver health" 48 searches, difficulty 40) unclaimed. This drives the Keywords Score down to 18%. Expanding keyword presence is critical.
The app has 0 reviews and a 0.0 rating, which hurts the Quality Score (40%) and download conversion. Early‑stage apps need a review acquisition strategy to build trust and improve rankings.
Incorporate top‑traffic keywords such as "Truck Driver Health", "Health Coaching", and "Trucking Fitness" into the title (e.g., "Offshift – Truck Driver Health Coach") and the short description. Use natural language and bullet points to embed the remaining keywords in the long description.
Current screenshots lack keyword‑rich captions and clear value propositions. Add 5‑7 annotated screenshots and a 30‑second video showcasing personalized coaching, nutrition tips, and on‑the‑road workouts to boost click‑through rates and improve the Quality Score.
- 1Update app title to include high‑traffic terms (e.g., "Offshift – Truck Driver Health Coach") while preserving brand identity.
- 2Rewrite short and long descriptions to naturally embed the nine unranked keywords and add concise benefit‑focused bullet points.
- 3Implement an in‑app prompt encouraging users to leave 5‑star reviews after a successful coaching session, and consider a small incentive program for early adopters.
- 4Create new high‑resolution screenshots with keyword‑rich captions and a short video highlighting the app’s unique trucking‑specific health features.
- 5Launch a localized ASO push (US, Canada, Mexico) combined with a low‑budget install campaign to generate initial downloads and improve ranking signals.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1542 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Offshift by Project 61?
Offshift by Project 61 has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 27, 2026.
On how many keywords does Offshift by Project 61 rank?
Offshift by Project 61 is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Offshift by Project 61?
Based on shared keyword rankings, the most frequent competitors of Offshift by Project 61 are OnShift Mobile. These apps appear next to Offshift by Project 61 on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Offshift by Project 61 in on the Google Play?
Offshift by Project 61 is listed in the Health & Fitness category on the Google Play.
How can Offshift by Project 61 improve its App Store Optimization?
Based on this audit, Offshift by Project 61 should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Offshift by Project 61.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.