RISK Calculator

The app ranks #8 for the high‑traffic keyword "risk calculator" (traffic 29, difficulty 64), showing it can rank when relevance aligns. Leverage this by adding similar long‑tail variations in the title and description.

Six of the ten analyzed keywords (e.g., "pat testing", "risk assessment", "code of practice") are not ranked despite decent traffic (25‑52) and moderate difficulty (24‑52). This gaps significant discovery potential.

Quality Score is 0%: no reviews, rating, screenshots, or recent update (last updated 2013). Google Play heavily penalizes outdated or low‑engagement apps, hurting rankings across the board.

Rewrite the app description to naturally embed top‑traffic keywords ("pat testing", "equipment risk assessment", "risk evaluation"). Add a concise tagline with primary keyword and include bullet points that mirror competitor phrasing.

Competitors like CVD Risk Estimator Plus rank ahead with shared keywords. Conduct a deeper competitor keyword gap analysis and adopt at least three high‑traffic terms they dominate, such as "risk analysis tool" and "electrical risk assessment".

Introduce high‑resolution screenshots, a short demo video, and request beta users to leave 5‑star reviews. Positive user signals improve the Quality Score and can boost both keyword and chart rankings.