This audit was generated on May 28, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| lawnguru | #1 | Live trend | — |  | |||
| lawn mowing | #2 | Live trend |  |  | |||
| lawn maintenance | #3 | Live trend |  | | |||
| lawn care | #5 | Live trend |  |  | |||
| lawn services | #5 | Live trend |  | | |||
| yard work | #6 | Live trend |  | | |||
| snow clearing | #38 | Live trend |  |  | |||
| snow removalOpportunity | #71 | Live trend |  |  | |||
| yard cleanupOpportunity | Not ranked | Live trend | — | — | |||
| outdoor servicesOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
LawnGuru enjoys excellent keyword visibility (99% score) with top‑ranked positions for its core terms, but it lacks any chart presence and misses several high‑traffic keywords, limiting organic installs.
The app ranks #1 for "lawnguru", #2 for "lawn mowing", #3 for "lawn maintenance", and #5 for both "lawn care" and "lawn services", capturing high‑traffic searches (traffic scores 32‑70). This solid foundation should be preserved while expanding to adjacent terms.
Charts Score is 0%, meaning the app does not appear in top‑200 charts globally or in the Lifestyle category, which dramatically reduces discoverability. Without chart rankings, organic install volume remains limited despite strong keywords.
Keywords like "yard cleanup" (traffic 47) and "outdoor services" (traffic 43) are not ranked despite low difficulty (38–34). Their absence leaves measurable search volume untapped.
Competitor "Lawn Care ASMR Cleaning" outranks LawnGuru on shared keywords and holds a chart presence. By optimizing for the shared keywords and adding unique long‑tail terms, LawnGuru can siphon traffic from that leader.
A 4.0 rating with 1,361 reviews is solid but can be improved. Higher ratings and more reviews improve the Quality Score and conversion rate, especially important for chart eligibility.
- 1Add "yard cleanup" and "outdoor services" (and related long‑tail variants) to the app title, short description, and body copy.
- 2Create a compelling feature graphic/video and update screenshots to increase click‑through rate, aiming for higher install velocity to trigger chart rankings.
- 3Launch an in‑app prompt or email campaign encouraging satisfied users to leave 5‑star reviews, targeting a 4.5+ average rating.
- 4Run A/B tests on the app icon and primary screenshot to improve conversion rate by at least 5%.
- 5Allocate a small ASO‑focused ad budget to boost installs for the next 30 days, generating the momentum needed for chart placement.
Category Ranking
Lifestyle chart position
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of LawnGuru: Lawn, Mow & Snow?
LawnGuru: Lawn, Mow & Snow has a visibility score of 78 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 28, 2026.
On how many keywords does LawnGuru: Lawn, Mow & Snow rank?
LawnGuru: Lawn, Mow & Snow is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of LawnGuru: Lawn, Mow & Snow?
Based on shared keyword rankings, the most frequent competitors of LawnGuru: Lawn, Mow & Snow are Lawn Care ASMR Cleaning, GreenPal Lawn Care, LawnGuru Pro. These apps appear next to LawnGuru: Lawn, Mow & Snow on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is LawnGuru: Lawn, Mow & Snow in on the Google Play?
LawnGuru: Lawn, Mow & Snow is listed in the Lifestyle category on the Google Play.
How can LawnGuru: Lawn, Mow & Snow improve its App Store Optimization?
Based on this audit, LawnGuru: Lawn, Mow & Snow should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to LawnGuru: Lawn, Mow & Snow.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.