This audit was generated on May 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| expensa | #5 |  |  |     | ||
| daily expense trackerOpportunity | Not ranked | — | — |      | ||
| expense manager | Not ranked | — | — |     | ||
| budget plannerOpportunity | Not ranked | — | — |   | ||
| personal financeOpportunity | Not ranked | — | — |    | ||
| money tracker | Not ranked | — | — |  | ||
| offline expenseOpportunity | Not ranked | — | — |  | ||
| daily budgetingOpportunity | Not ranked | — | — |   | ||
| expense tracker | Not ranked | — | — | | ||
| financial managerOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Expensa
Finance
Expensa - Expense Tracker
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Freecash: Earn Money
OnePay – Mobile Banking
Venmo
Chime® – Fee-Free Banking
Capital One Mobile
Google Wallet
Kalshi: Trade News & Sports
Cleo AI: Cash Advance & Money
Atlas - Rewards Credit Card
Grant Cash Advance
Chase Mobile
Progressive
Intuit Credit Karma
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Expensa has a very low visibility score (12/100) with only its brand keyword ranking (expensa #5). The app lacks rankings for high‑traffic finance keywords, has no user ratings, and is not appearing in category charts, indicating urgent ASO work is needed.
The exact app name "expensa" already ranks #5 with 45 monthly searches and a moderate difficulty (36). Leverage this by keeping the brand front‑and‑center in the title and using it as a seed for related keywords.
9 of the top 10 target keywords (e.g., "expense tracker" traffic 80, difficulty 67) are not ranked at all. This drives the 13% keyword score and prevents organic discovery.
The app currently has 0 reviews and a missing rating, dragging the Quality Score down to 50% and reducing click‑through and install conversion.
Incorporate high‑traffic, medium‑difficulty terms such as "expense tracker" (traffic 80) and "budget planner" (traffic 52) into the short description, long description, and recent changes. Aim for 2‑3 keyword mentions per 100 words without keyword stuffing.
Current visual assets are not mentioned but low chart presence suggests they are under‑optimized. Add a high‑contrast icon, 5‑screen carousel highlighting offline mode, privacy, and quick entry, and include localized screenshots for top markets.
Implement an in‑app prompt after 3‑5 tracked expenses asking for a 5‑star rating, and offer a brief incentive (e.g., premium theme). Positive reviews will lift the Quality Score and improve conversion.
- 1Revise the app title to include a high‑traffic keyword (e.g., "Expensa: Expense Tracker & Budget Planner").
- 2Rewrite the short and long descriptions, inserting top keywords like "expense tracker", "budget planner", and "money tracker" while preserving natural readability.
- 3Add a 5‑screen screenshot carousel and a new icon that emphasize offline privacy and quick expense entry.
- 4Implement an in‑app rating prompt after key user actions to start gathering reviews and improve the rating from 0.
- 5Localize the app listing (title, description, screenshots) for English‑speaking markets with the highest search volume (US, UK, Canada).
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1526 characters, providing good keyword density and information for users.
Strong visual presence
16 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 12/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track Expensa: Daily Expense Tracker in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Expensa: Daily Expense Tracker?
Expensa: Daily Expense Tracker has a visibility score of 12 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 20, 2026.
On how many keywords does Expensa: Daily Expense Tracker rank?
Expensa: Daily Expense Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Expensa: Daily Expense Tracker?
Based on shared keyword rankings, the most frequent competitors of Expensa: Daily Expense Tracker are Expensa, Expensa - Expense Tracker. These apps appear next to Expensa: Daily Expense Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Expensa: Daily Expense Tracker in on the Google Play?
Expensa: Daily Expense Tracker is listed in the Finance category on the Google Play.
How can Expensa: Daily Expense Tracker improve its App Store Optimization?
Based on this audit, Expensa: Daily Expense Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Expensa: Daily Expense Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.