This audit was generated on May 28, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| tello | #7 |  |  |      | ||
| bedtime stories | #29 |  |  |      | ||
| bedtime storytelling | #39 |  |  |   | ||
| kids storiesOpportunity | #57 |  |  |    | ||
| children's bedtimeOpportunity | #100 |  | — |  | ||
| storytelling appOpportunity | Not ranked | — | — |    | ||
| personalized storiesOpportunity | Not ranked | — | — |  | ||
| sleep storiesOpportunity | Not ranked | — | — |     | ||
| kids bedtime routineOpportunity | Not ranked | — | — |   | ||
| story timeOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Google Voice
Communication
Moshi Kids: Sleep, Relax, Play
Education
Novel Effect: Read Aloud Books
Education
Sound to children sleep
Music & Audio
Audible: Audiobooks & Podcasts
Books & Reference
TextNow: Call + Text Unlimited
Communication
Loóna: Bedtime Relax & Sleep
Health & Fitness
Pinkfong Kids Stories
Education
Storyteller: Bedtime Stories
Books & Reference
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Books & Reference chart position
Merlin Bird ID by Cornell Lab
YouVersion Bible App + Audio
KJV Bible: Audio+Verse
Ember: Walk With God
Libby: Read Library Books
Audible: Audiobooks & Podcasts
Blessed - Bible Verse & Prayer
Wikipedia
Bible Offline-KJV Holy Bible
GoodNovel - Booktok, Stories
Bible For Women-Holy Bible KJV
Amazon Kindle: Reading App
Creed: Your Bible Chat Buddy
Hoopla: Your Library, Anywhere
Daily Bible - Verse+Audio
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Tello has a modest visibility score of 25/100, with a decent brand keyword ranking but poor overall keyword coverage, no chart presence, and no user reviews. The primary priority is to broaden keyword relevance and boost credibility to improve rankings.
The app ranks #7 for the brand term "tello" with a traffic potential of 76, indicating strong brand recognition. Leverage this by keeping the brand term prominent in the title and metadata.
Only 5 out of 10 target keywords are ranked; high‑traffic terms like "storytelling app", "personalized stories", "sleep stories", "kids bedtime routine" and "story time" are not ranked, leaving 40‑50% of potential traffic untapped.
The app shows 0 reviews, resulting in a missing trust signal and a low quality score (40%). This negatively impacts conversion and algorithmic ranking.
Current title "Tello: Kids BedTime Stories" does not include high‑traffic keywords such as "sleep stories" or "kids stories". Adding 1‑2 of these terms while staying within the 30‑character limit can boost keyword relevance and CTR.
Quality score is only 40%; adding a short demo video, updating screenshots with overlay text that includes target keywords, and highlighting the personalized‑story feature can improve user perception and ranking.
- 1Revise the app title to include a high‑traffic keyword (e.g., "Tello: Kids Sleep Stories").
- 2Add the missing high‑traffic keywords to the short and long description, ensuring natural language and proper placement.
- 3Implement an in‑app review prompt after a story is completed to start gathering 5‑star reviews.
- 4Create a 15‑second gameplay video and update screenshots with keyword‑rich captions.
- 5Localize the description and metadata for top‑performing markets and mirror competitor keyword strategies.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2563 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 25/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Tello: Kids BedTime Stories?
Tello: Kids BedTime Stories has a visibility score of 25 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 28, 2026.
On how many keywords does Tello: Kids BedTime Stories rank?
Tello: Kids BedTime Stories is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Tello: Kids BedTime Stories?
Based on shared keyword rankings, the most frequent competitors of Tello: Kids BedTime Stories are Google Voice, TextNow: Call + Text Unlimited, Moshi Kids: Sleep, Relax, Play. These apps appear next to Tello: Kids BedTime Stories on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Tello: Kids BedTime Stories in on the Google Play?
Tello: Kids BedTime Stories is listed in the Books & Reference category on the Google Play.
How can Tello: Kids BedTime Stories improve its App Store Optimization?
Based on this audit, Tello: Kids BedTime Stories should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Tello: Kids BedTime Stories.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.