Children's Wisconsin

The app scores 90% on quality and holds a 4.7 rating from 46 reviews, indicating strong user satisfaction and low risk of negative algorithmic penalties.

The exact phrase "children's wisconsin" ranks #1 with a traffic potential of 51, showing the brand name is already well‑indexed and can be leveraged in the title and short description.

Only 1 of the 10 target keywords is ranked (10% keywords score). High‑traffic terms like "urgent care" (traffic 58) and "symptom checker" (traffic 64) are not ranking, limiting discoverability.

The app has 0% chart score and is not ranked in the Health & Fitness category, meaning it never appears in top‑listings that drive organic installs.

Keywords such as "video doctor visit" (traffic 44), "schedule appointments" (traffic 47) and "telehealth services" (traffic 39) have moderate difficulty (37‑51) and can be captured with strategic metadata changes and localized ASO.

MyACCESS Wisconsin shares only one keyword and is positioned behind. By expanding keyword breadth and adding localized descriptors, Children's Wisconsin can dominate shared terms and capture MyACCESS’s search share.