This audit was generated on May 29, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Kid Care-St. Louis Children's

Kid Care-St. Louis Children's

BJC Healthcare

USUSen-US3.5 / 590 reviews Oct 10, 2025

Visibility Score

27Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
33
Based on keyword rankings
Keywords analyzed10
Ranked in top 1003
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
38
Rating and recency signals
Rating3.5 / 5
Last updated7 month(s) ago

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

3

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
st. louis children's#1
35
38
—
The Magic House, Membership
Kid Care-St. Louis Children's
1
The Magic House, Membership
2
St. Louis News from KSDK
3
Saint Louis Hospital
4
Children's Healthcare of ATL
5
kid health#15
31
31
MyCookChildren's
Children’s Health VirtualVisit
Nemours Children’s MyChart
1
Children's Health
2
healow Kids
3
Child Health Tracker
4
Healthy Kids - learn and play
5
pediatric careOpportunity#83
30
33
Children's Medical Services
The CareMD
Pediatrics Central
1
5-Minute Pediatric Consult
2
Sanford Guide Pediatric
3
Oxford Handbook of Pediatrics
4
APSA Pediatric Surgery Library
5
children's hospitalOpportunityNot ranked
39
41
——
Children's Wisconsin
1
Central Hospital Stories
2
UPMC Children's
3
My Hospital Town Doctor Games
4
ChildrensLA
5
symptom checkerOpportunityNot ranked
64
48
——
WebMD: Symptom Checker
1
Ada - your health portal
2
Symptomate – Symptom checker
3
Doctor31 - Symptom Checker
4
Symptom Check AI Health Guide
5
child health tipsOpportunityNot ranked
45
37
——
Child Health Tracker
1
The Happy Child Parenting App
2
Huckleberry: Smart Baby Care
3
Kids Health and Diet Help
4
Sick Child Logger Health Diary
5
first aid guideOpportunityNot ranked
32
38
——
First Aid: American Red Cross
1
Offline First Aid Guide
2
iFirstAid
3
First Aid - IFRC
4
Pet First Aid
5
kids medicineOpportunityNot ranked
33
26
——
Children's Healthcare of ATL
1
Children's Health
2
ChildrensMD
3
MyCookChildren's
4
KidzDocNow
5
child doctor finderOpportunityNot ranked
43
39
——
Zocdoc - Find and book doctors
1
Doctor On Demand
2
SKIDOS Doctor Games for Kids
3
Doctor Anywhere - Healthcare
4
Doctor Kids
5
parent health adviceOpportunityNot ranked
44
36
——
Healofy Pregnancy & Parenting
1
Pregnancy + | Tracker App
2
Heal: Family Health
3
Parenting - Parent Tips
4
Parenting with Health Tools
5

Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords
MyCookChildren's

MyCookChildren's

Medical

4.3Ahead1x
Children's Medical Services

Children's Medical Services

Medical

3.3Ahead1x
Ranking behind you
Apps that you outrank on shared keywords
The Magic House, Membership

The Magic House, Membership

Education

3.1Behind1x
Children’s Health VirtualVisit

Children’s Health VirtualVisit

Medical

4.7Behind1x
The CareMD

The CareMD

Health & Fitness

4.8Behind1x

Occurrence count shows how many keywords each competitor appears on

Category Ranking

Health & Fitness chart position

Health & Fitness
Not currently ranked in top 200
Blood Pressure Log

Blood Pressure Log

★ 3.9
Planet Fitness

Planet Fitness

★ 4.7
AllTrails: Hike, Bike & Run

AllTrails: Hike, Bike & Run

★ 4.6
4
Arise: Level Up In Real Life

Arise: Level Up In Real Life

★ 4.4
5
Finch: Self-Care Pet

Finch: Self-Care Pet

★ 4.9
6
Yuka - Food & Cosmetic Scanner

Yuka - Food & Cosmetic Scanner

★ 4.7
7
healow

healow

★ 4.6
8
Strava: Run, Bike, Walk

Strava: Run, Bike, Walk

★ 4.6
9
Blood Pressure App

Blood Pressure App

★ 4.4
10
Google Health (Fitbit)

Google Health (Fitbit)

★ 4.0
11
Step Tracker Launcher

Step Tracker Launcher

★ 4.5
12
MyFitnessPal: Calorie Counter

MyFitnessPal: Calorie Counter

★ 4.4
13
Flo Ovulation & Period Tracker

Flo Ovulation & Period Tracker

★ 4.7
14
Health Tracker: BP Monitor App

Health Tracker: BP Monitor App

★ 4.3
15
Step Counter - Pedometer

Step Counter - Pedometer

★ 4.8

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

Kid Care‑St. Louis Children's has a very low overall visibility (27/100) with only 3 of 10 target keywords ranked, but it dominates its brand term. Immediate priority is expanding keyword coverage and boosting conversion metrics to lift chart placement.

Brand Keyword Dominance
high

The app ranks #1 for the exact brand term "st. louis children's" (traffic 35, difficulty 38), securing the most valuable high‑intent searches. Leverage this by reinforcing the brand in the title and subtitle to protect the position.

Sparse Keyword Portfolio
high

Only 3/10 analyzed keywords are ranked (33% score). High‑traffic terms such as "symptom checker" (traffic 64) and "children's hospital" (traffic 39) are not indexed, limiting discovery. Expand the keyword set and embed these terms across title, short description, and long description.

No Chart Presence
medium

Charts score is 0% – the app does not appear in any top‑10 category or global charts, which severely restricts organic installs. This is a direct result of low keyword coverage and low conversion rate.

Optimise Metadata
high

The short description (80 chars) and subtitle are missing. Insert primary keywords (e.g., "kid health", "pediatric care", "symptom checker") while staying within character limits. Rewrite the first 150‑250 characters of the long description to include 5‑7 high‑traffic keywords naturally.

Improve Ratings & Reviews
medium

Current rating is 3.5 ★ with only 90 reviews, which drags the quality score (38%). Implement an in‑app prompt after a successful use (e.g., after a symptom check) to solicit 5‑star reviews, and respond to existing feedback to lift the average rating.

Upgrade Visual Assets
low

Screenshots and a promo video are not mentioned, yet visual conversion is a key driver for the quality score. Add 5‑8 high‑resolution screenshots highlighting the symptom checker, doctor‑call feature, and child‑health tips, plus a 15‑second video demo.

Key Action Items
Priority actions to improve your app's visibility
  • 1Add a subtitle and rewrite the short description to embed top‑traffic keywords (symptom checker, children's hospital, child health tips).
  • 2Expand the keyword list to include at least 7 high‑volume terms and ensure they appear in title, subtitle, and description.
  • 3Launch an in‑app review prompt after key interactions and actively respond to existing reviews to raise the rating above 4.0.
  • 4Create and upload new screenshots and a short promo video that showcase the app’s core features (symptom checker, doctor‑call).
  • 5Monitor keyword rankings weekly and adjust metadata with A/B testing to push the app into the Health & Fitness category charts.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Detailed description

Your description is 2221 characters, providing good keyword density and information for users.

Areas to Improve
Issues to address

Rating needs improvement

A 3.5 rating may deter potential users. Focus on fixing bugs and improving UX.

Infrequent updates

Last updated 7 months ago. Regular updates signal active development and improve rankings.

Suggestions
Opportunities to explore

Improve visibility

Score of 27/100 suggests room for ASO optimization. Focus on keywords and category ranking.

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Kid Care-St. Louis Children's?

Kid Care-St. Louis Children's has a visibility score of 27 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 29, 2026.

On how many keywords does Kid Care-St. Louis Children's rank?

Kid Care-St. Louis Children's is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Kid Care-St. Louis Children's?

Based on shared keyword rankings, the most frequent competitors of Kid Care-St. Louis Children's are The Magic House, Membership, MyCookChildren's, Children’s Health VirtualVisit. These apps appear next to Kid Care-St. Louis Children's on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Kid Care-St. Louis Children's in on the Google Play?

Kid Care-St. Louis Children's is listed in the Health & Fitness category on the Google Play.

How can Kid Care-St. Louis Children's improve its App Store Optimization?

Based on this audit, Kid Care-St. Louis Children's should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Kid Care-St. Louis Children's.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.