This audit was generated on May 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| kid wallet | #1 | — |  |     | ||
| mobile walletOpportunity | Not ranked | — | — |      | ||
| debit cardOpportunity | Not ranked | — | — |      | ||
| money transfer | Not ranked | — | — |     | ||
| digital bankingOpportunity | Not ranked | — | — |     | ||
| secure paymentOpportunity | Not ranked | — | — |    | ||
| online walletOpportunity | Not ranked | — | — | | ||
| money movementOpportunity | Not ranked | — | — |      | ||
| virtual debitOpportunity | Not ranked | — | — |    | ||
| digital walletOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
Chime® – Fee-Free Banking
OnePay – Mobile Banking
Capital One Mobile
Google Wallet
Atlas - Rewards Credit Card
Progressive
Citi Mobile®
Grant Cash Advance
Chase Mobile
Wells Fargo Mobile®
Kalshi: Trade News & Sports
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Kid Wallet has a strong foothold on its exact‑match keyword but suffers from poor overall keyword coverage, low rating, and no category or chart presence, resulting in a visibility score of 17/100. Immediate focus should be on expanding high‑traffic keywords and improving user perception to boost rankings.
The app ranks #1 for "kid wallet" with traffic score 65 and difficulty 42, demonstrating effective use of the exact‑match term in the title/description.
Only 1 of 10 target keywords is ranked; high‑traffic terms like "digital wallet" (traffic 62) and "online wallet" (traffic 53) are missing despite moderate difficulty (≈42‑49).
Overall rating is 3.2★ from 709 reviews, which drags conversion and quality score; negative feedback likely impacts install decisions.
The app is not ranked in the Finance category or any charts; gaining category rank can boost discoverability, especially if keyword rankings improve.
Only one competitor shares a keyword; targeting that shared term plus related keywords (e.g., "secure payment", "money transfer") can capture untapped traffic.
Current assets lack a promo video and child‑friendly screenshots; updated visuals can increase click‑through and install rates, supporting higher rankings.
- 1Add high‑traffic keywords (digital wallet, online wallet, secure payment, money transfer) to the app title and short description while maintaining readability.
- 2Rewrite the long description to embed these keywords naturally and include LSI terms like "virtual debit" and "mobile wallet".
- 3Launch a rating improvement campaign: prompt satisfied users for 5‑star reviews, address common complaints, and monitor sentiment weekly.
- 4Create a 15‑second promo video and new screenshots highlighting child safety, parental controls, and fee‑free transfers.
- 5Run A/B tests on the app icon and feature graphic to improve click‑through rate, targeting a CTR increase of at least 10%.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Few screenshots
You have 3 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Rating needs improvement
A 3.2 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Kid Wallet?
Kid Wallet has a visibility score of 17 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 29, 2026.
On how many keywords does Kid Wallet rank?
Kid Wallet is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Kid Wallet?
Based on shared keyword rankings, the most frequent competitors of Kid Wallet are Kids Wallet: Allowance Tracker. These apps appear next to Kid Wallet on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Kid Wallet in on the Google Play?
Kid Wallet is listed in the Finance category on the Google Play.
How can Kid Wallet improve its App Store Optimization?
Based on this audit, Kid Wallet should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Kid Wallet.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.