This audit was generated on May 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| family security plan | #1 | — |  |     | ||
| life insurance | Not ranked | — | — |      | ||
| supplemental insuranceOpportunity | Not ranked | — | — |      | ||
| financial wellness | Not ranked | — | — |      | ||
| policy managerOpportunity | Not ranked | — | — |      | ||
| insurance paymentOpportunity | Not ranked | — | — |     | ||
| credit union insuranceOpportunity | Not ranked | — | — |      | ||
| supplemental health insuranceOpportunity | Not ranked | — | — |   | ||
| policy payment appOpportunity | Not ranked | — | — |      | ||
| insurance plannerOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
AT&T Secure Family® parent app
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
Chime® – Fee-Free Banking
OnePay – Mobile Banking
Capital One Mobile
Google Wallet
Atlas - Rewards Credit Card
Progressive
Citi Mobile®
Grant Cash Advance
Chase Mobile
Wells Fargo Mobile®
Kalshi: Trade News & Sports
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Family Security Plan (PFP) ranks #1 for its exact match keyword but suffers from extremely low overall visibility (14/100) due to poor keyword coverage, missing user signals, and weak store assets. Immediate focus should be on expanding and optimizing keyword usage while improving app quality signals.
The app holds position 1 for "family security plan" with traffic potential of 52 and moderate difficulty (42), demonstrating strong relevance for its core brand term.
Only 1 of the 10 target keywords is ranked (16% keyword score). High‑traffic terms like "life insurance" (traffic 41) and "supplemental health insurance" (traffic 37) are not ranked, limiting discoverability.
The app has 0 reviews and no rating, pulling down the Quality Score (25%). Lack of social proof reduces click‑through and conversion rates.
Quality score is low due to missing high‑resolution screenshots, an app preview video, and localized copy. This negatively impacts both user trust and Play Store ranking factors.
Incorporate unranked high‑traffic keywords (e.g., "life insurance", "financial wellness", "policy manager") into the title (max 30 chars), short description, and long description while respecting character limits and readability.
- 1Add primary high‑traffic keywords (life insurance, supplemental health insurance, financial wellness) to the app title and short description, maintaining brand clarity.
- 2Rewrite the long description to include all top‑10 target keywords naturally, using bullet points and feature highlights.
- 3Create 5‑6 high‑resolution screenshots and a 15‑second app preview video showcasing policy viewing, payment flow, and security features.
- 4Implement an in‑app rating prompt after a successful payment to drive the first 50 reviews and achieve a minimum 4‑star rating.
- 5Set up weekly monitoring of keyword rankings and run A/B tests on metadata variations to iterate toward higher keyword scores.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
11 screenshots give users a comprehensive view of your app.
Short description
Your app description is only 472 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Family Security Plan (PFP)?
Family Security Plan (PFP) has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 29, 2026.
On how many keywords does Family Security Plan (PFP) rank?
Family Security Plan (PFP) is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Family Security Plan (PFP)?
Based on shared keyword rankings, the most frequent competitors of Family Security Plan (PFP) are AT&T Secure Family® parent app. These apps appear next to Family Security Plan (PFP) on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Family Security Plan (PFP) in on the Google Play?
Family Security Plan (PFP) is listed in the Finance category on the Google Play.
How can Family Security Plan (PFP) improve its App Store Optimization?
Based on this audit, Family Security Plan (PFP) should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Family Security Plan (PFP).
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.