This audit was generated on May 29, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
ChildSteps Development Monitor

ChildSteps Development Monitor

Roger Federer Foundation

USUSen-USNo ratingNo reviews Apr 14, 2026

Visibility Score

14Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
15
Based on keyword rankings
Keywords analyzed10
Ranked in top 1001
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
40
Rating and recency signals
RatingNo rating
Last updated1 month(s) ago

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

1

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyGraphAheadBehindTop 5
childsteps#1
42
30
Live trend
—
babysteps
child developmentOpportunityNot ranked
41
35
Live trend
——
learning assessmentOpportunityNot ranked
45
37
Live trend
——
teacher toolsOpportunityNot ranked
43
38
Live trend
——
continuous assessmentOpportunityNot ranked
35
29
Live trend
——
early learningOpportunityNot ranked
42
43
Live trend
——
education journeyOpportunityNot ranked
49
37
Live trend
——
learner assessmentOpportunityNot ranked
43
31
Live trend
——
child monitoringOpportunityNot ranked
56
34
Live trend
——
development trackerOpportunityNot ranked
34
40
Live trend
——

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Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords

No competitors ranking directly ahead

Ranking behind you
Apps that you outrank on shared keywords
babysteps

babysteps

Lifestyle

Behind1xStore

Occurrence count shows how many keywords each competitor appears on

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AI-Powered Analysis

Personalized insights generated by our AI

ChildSteps Development Monitor ranks #1 for its brand keyword but lacks visibility for high‑traffic generic terms, resulting in a low overall visibility score of 14/100. Immediate focus should be on expanding keyword coverage, boosting user ratings, and improving store assets to drive installs.

Brand Keyword Rank
high

The app ranks #1 for the exact brand keyword "childsteps" with a traffic potential of 42 and moderate difficulty (30), confirming solid brand recognition. Leverage this by reinforcing the brand term in the title and subtitle.

Zero Rankings for Core Keywords
high

9 out of the 10 target keywords (e.g., "child development", "learning assessment", "early learning") are not ranked despite traffic scores of 41‑56 and difficulty below 45. This gap drives the 15% keyword score. Optimize the title, short description, and long description with these high‑traffic terms.

No Reviews or Ratings
medium

The app has 0 reviews, resulting in a missing quality signal and contributing to the low quality score (40%). Lack of social proof hampers conversion. Implement an in‑app prompt after a successful assessment session to solicit ratings.

Competitor Keyword Gap
medium

Competitor "babysteps" shares only one keyword with ChildSteps, indicating untapped keyword space. Conduct a competitor keyword audit to capture additional terms they rank for, such as "preschool monitoring" or "classroom assessment".

Store Asset Enhancement
low

Charts score is 0% and there are no visual assets mentioned. Adding high‑resolution screenshots, a short video demo, and localized graphics can improve conversion and indirectly boost rankings.

Key Action Items
Priority actions to improve your app's visibility
  • 1Rewrite title and short description to include top‑traffic keywords: "child development", "early learning", and "learning assessment" while keeping the brand term.
  • 2Expand the long description with keyword‑rich sentences, bullet points, and LSI terms such as "teacher tools", "continuous assessment", and "development tracker".
  • 3Implement an in‑app rating prompt after users complete at least three assessments to generate organic reviews and raise the quality score.
  • 4Create a 15‑second preview video and 5 localized screenshots highlighting the assessment dashboard and activity recommendations.

Category Ranking

Education chart position

Education
Not currently ranked in top 200
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5
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6
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7
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9
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10
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Improve your ratings and downloads to climb the category charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of ChildSteps Development Monitor?

ChildSteps Development Monitor has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 29, 2026.

On how many keywords does ChildSteps Development Monitor rank?

ChildSteps Development Monitor is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of ChildSteps Development Monitor?

Based on shared keyword rankings, the most frequent competitors of ChildSteps Development Monitor are babysteps. These apps appear next to ChildSteps Development Monitor on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is ChildSteps Development Monitor in on the Google Play?

ChildSteps Development Monitor is listed in the Education category on the Google Play.

How can ChildSteps Development Monitor improve its App Store Optimization?

Based on this audit, ChildSteps Development Monitor should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to ChildSteps Development Monitor.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.