This audit was generated on May 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| aura parents | #1 | Live trend | — |  | |||
| parental control | Not ranked | Live trend | — | — | |||
| kid safety appOpportunity | Not ranked | Live trend | — | — | |||
| screen time managementOpportunity | Not ranked | Live trend | — | — | |||
| online safety monitoringOpportunity | Not ranked | Live trend | — | — | |||
| digital wellbeingOpportunity | Not ranked | Live trend | — | — | |||
| parenting appOpportunity | Not ranked | Live trend | — | — | |||
| child safety softwareOpportunity | Not ranked | Live trend | — | — | |||
| family device managementOpportunity | Not ranked | Live trend | — | — | |||
| kids internet safetyOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Aura: Security & Protection
Finance
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Aura Parents has a strong brand presence with a #1 rank for its name, but suffers from poor keyword coverage, low rating/review count, and no chart visibility. Immediate focus should be expanding keyword relevance and boosting user perception to improve overall ASO performance.
The app ranks #1 for the exact brand term "aura parents" (traffic 49, difficulty 37), giving it immediate discovery for users searching the name. Leverage this by reinforcing the brand in the title and subtitle.
Only 1 of the top 10 target keywords is ranked, leaving high‑traffic terms like "digital wellbeing" (traffic 77, difficulty 40) and "kid safety app" (traffic 54, difficulty 41) untapped. Expand the keyword set in the title, short description, and long description to capture this demand.
The app holds a 3.5‑star rating with only 8 reviews, which hurts conversion and credibility. A low rating also signals lower quality to Google’s algorithm.
Keywords such as "digital wellbeing" (traffic 77, difficulty 40) and "online safety monitoring" (traffic 46, difficulty 34) have reasonable difficulty and strong demand. Integrate them naturally into meta‑data and feature copy to improve rankings.
Quality Score is 75%, indicating room for visual improvement. Adding high‑impact screenshots with overlay text and a short demo video can increase click‑through rates and drive installs.
The app has no ranking in global or category charts, limiting organic exposure. Boosting install volume through ASO + paid acquisition can unlock chart placement, further accelerating visibility.
- 1Rewrite the title and short description to include high‑traffic, medium‑difficulty keywords (e.g., "Kid Safety App", "Digital Wellbeing", "Parental Control").
- 2Expand the long description with keyword‑rich, benefit‑focused copy and bullet points covering screen‑time control, AI wellbeing, and online safety monitoring.
- 3Implement an in‑app prompt and email campaign encouraging satisfied users to leave 4‑5 star reviews, aiming for ≥50 reviews and a rating ≥4.2.
- 4Create 5 updated screenshots with clear overlay messages and produce a 15‑second video demo highlighting key features.
- 5Launch a targeted install campaign (UAC/Google Ads) aimed at parents aged 25‑45 to increase download volume and achieve a chart rank in the Parenting category.
Category Ranking
Parenting chart position
FamilyAlbum - Photo Sharing
AppClose: Co-Parent Essentials
Eyezy: GPS phone tracker
Pregnancy App & Baby Tracker
Findmykids: Parental Control
Huckleberry: Smart Baby Care
Pregnancy + | Tracker App
Bark - Parental Controls
Microsoft Family Safety
Pregnancy Tracker & Baby App
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Aura Parents: Kid Safety?
Aura Parents: Kid Safety has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 29, 2026.
On how many keywords does Aura Parents: Kid Safety rank?
Aura Parents: Kid Safety is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Aura Parents: Kid Safety?
Based on shared keyword rankings, the most frequent competitors of Aura Parents: Kid Safety are Aura: Security & Protection. These apps appear next to Aura Parents: Kid Safety on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Aura Parents: Kid Safety in on the Google Play?
Aura Parents: Kid Safety is listed in the Parenting category on the Google Play.
How can Aura Parents: Kid Safety improve its App Store Optimization?
Based on this audit, Aura Parents: Kid Safety should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Aura Parents: Kid Safety.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.