This audit was generated on May 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| max & erma's | #1 | — |  |     | ||
| good neighbor rewards | #1 | — |  |    | ||
| max erma's rewards | #1 | — |  |    | ||
| rewards appOpportunity | Not ranked | — | — |     | ||
| scan receipt | Not ranked | — | — |     | ||
| earn pointsOpportunity | Not ranked | — | — |    | ||
| loyalty programOpportunity | Not ranked | — | — |      | ||
| barcode scanner | Not ranked | — | — |      | ||
| coupon appOpportunity | Not ranked | — | — |      | ||
| store locatorOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
MAX PLUS!
Food & Drink
The Good Neighbor Rewards
Tools
MaxRewards Credit Card Rewards
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
McDonald's
DoorDash: Food, Grocery, More
Uber Eats: Food and Grocery
Wendy’s
BURGER KING® App
Domino's Pizza USA
7-Eleven: Rewards & Shopping
Subway®
Instacart: Get Food Delivery
Starbucks
Yelp: Food, Delivery & Reviews
Dairy Queen® Food & Treats
Dutch Bros
Chick-fil-A®
Little Caesars
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Max & Erma's enjoys strong brand visibility and a high quality score, but lacks chart presence and ranks for only 3 of its top 10 keywords, missing high‑traffic non‑brand terms.
The app ranks #1 for "max & erma's", "good neighbor rewards", and "max erma's rewards", capturing the majority of brand‑related traffic (48‑57 search volume) with moderate difficulty (36‑46). This solid foundation should be leveraged to dominate related terms.
A 90% quality rating indicates good user experience, stability, and compliance, supporting higher conversion rates and favorable algorithm treatment.
Charts score is 0% and the app is not ranked in any category chart, limiting organic discovery beyond search. This is a major visibility gap despite a decent overall score.
Six of the top 10 keywords (e.g., "barcode scanner" traffic 80, "coupon app" traffic 59, "store locator" traffic 55) have no ranking, representing untapped search volume with difficulty ranging from 39‑82.
Integrate high‑traffic terms like "barcode scanner", "coupon app", "store locator", "loyalty program", "earn points", and "rewards app" into the title, subtitle, short description, and first 500 characters of the long description to capture additional searches.
Competitors (MAX PLUS!, Good Neighbor Rewards, MaxRewards Credit Card) are behind on shared keywords. By outranking them on non‑brand terms and emphasizing unique benefits (free cookies, referral bonuses), Max & Erma's can become the default choice in the Food & Drink loyalty niche.
- 1Update app title and subtitle to embed top non‑brand keywords (e.g., “Max & Erma's Loyalty & Rewards – Scan Receipts, Coupons”).
- 2Rewrite the long description's first 500 characters to naturally include "barcode scanner", "coupon app", "store locator", "loyalty program", "earn points", and "rewards app" while highlighting the free cookies and referral bonuses.
- 3Add a concise short description and promo text featuring the same high‑traffic keywords to improve click‑through rates.
- 4Refresh screenshots and add a short video that showcases receipt scanning, coupon redemption, and the points dashboard to boost conversion and aid chart rankings.
- 5Set up weekly ASO monitoring and A/B test title/description variations, tracking rank movement for the six unranked high‑traffic keywords.
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): good neighbor rewards.
Good visibility score
Score of 76/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Max & Erma's?
Max & Erma's has a visibility score of 76 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 29, 2026.
On how many keywords does Max & Erma's rank?
Max & Erma's is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Max & Erma's?
Based on shared keyword rankings, the most frequent competitors of Max & Erma's are MAX PLUS!, The Good Neighbor Rewards, MaxRewards Credit Card Rewards. These apps appear next to Max & Erma's on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Max & Erma's in on the Google Play?
Max & Erma's is listed in the Food & Drink category on the Google Play.
How can Max & Erma's improve its App Store Optimization?
Based on this audit, Max & Erma's should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Max & Erma's.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.