How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
3
In top 10
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Personalized insights generated by our AI
Max & Erma's enjoys strong brand visibility and a high quality score, but lacks chart presence and ranks for only 3 of its top 10 keywords, missing high‑traffic non‑brand terms.
The app ranks #1 for "max & erma's", "good neighbor rewards", and "max erma's rewards", capturing the majority of brand‑related traffic (48‑57 search volume) with moderate difficulty (36‑46). This solid foundation should be leveraged to dominate related terms.
A 90% quality rating indicates good user experience, stability, and compliance, supporting higher conversion rates and favorable algorithm treatment.
Charts score is 0% and the app is not ranked in any category chart, limiting organic discovery beyond search. This is a major visibility gap despite a decent overall score.
Six of the top 10 keywords (e.g., "barcode scanner" traffic 80, "coupon app" traffic 59, "store locator" traffic 55) have no ranking, representing untapped search volume with difficulty ranging from 39‑82.
Integrate high‑traffic terms like "barcode scanner", "coupon app", "store locator", "loyalty program", "earn points", and "rewards app" into the title, subtitle, short description, and first 500 characters of the long description to capture additional searches.
Competitors (MAX PLUS!, Good Neighbor Rewards, MaxRewards Credit Card) are behind on shared keywords. By outranking them on non‑brand terms and emphasizing unique benefits (free cookies, referral bonuses), Max & Erma's can become the default choice in the Food & Drink loyalty niche.
Food & Drink chart position
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BURGER KING® App
Domino's Pizza USA
7-Eleven: Rewards & Shopping
Subway®
Instacart: Get Food Delivery
Starbucks
Improve your ratings and downloads to climb the category charts.
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Common questions about this ASO audit.
Max & Erma's has a visibility score of 76 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 29, 2026.
Max & Erma's is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Max & Erma's are MAX PLUS!, The Good Neighbor Rewards, MaxRewards Credit Card Rewards. These apps appear next to Max & Erma's on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Max & Erma's is listed in the Food & Drink category on the Google Play.
Based on this audit, Max & Erma's should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Max & Erma's.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.