Stan's Donuts & Coffee

The app ranks #1 for "stan's donuts" and "stan's coffee", capturing high traffic (57 and 49) with moderate difficulty (46, 42). Leverage this by reinforcing brand terms in the title and subtitle to maintain top positions.

Only 2 of the top 10 target keywords rank, and 8 are unranked despite decent traffic (40‑52) and manageable difficulty (32‑66). This caps discoverability and lowers the Keywords Score to 48%.

Keywords like "coffee shop", "donut delivery" and "coffee near me" have traffic around 49‑52 and difficulty below 70. Optimizing the app title, subtitle, and description for these terms can push them into the top 30.

Charts Score is 0% with no global or category rankings, indicating low install velocity. Without chart placement, organic discovery is severely limited.

Rating is 3.7 with 141 reviews; a modest score that can hurt conversion. Encourage 5‑star reviews, address common complaints, and refresh screenshots/feature graphics to showcase rewards and menu items, boosting the Quality Score.

The app’s core value—earning points for purchases—is under‑exploited in the description. Adding the phrase "loyalty program" and highlighting rewards in the short description can capture the unranked "loyalty program" keyword (traffic 38).