This audit was generated on May 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| stan's donuts | #1 | Live trend | — |  | |||
| stan's coffee | #1 | Live trend | — | | |||
| donut shop | #49 | Live trend |  |  | |||
| coffee near meOpportunity | #68 | Live trend |  |  | |||
| donut rewardsOpportunity | Not ranked | Live trend | — | — | |||
| coffee shop | Not ranked | Live trend | — | — | |||
| loyalty programOpportunity | Not ranked | Live trend | — | — | |||
| donut deliveryOpportunity | Not ranked | Live trend | — | — | |||
| coffee rewardsOpportunity | Not ranked | Live trend | — | — | |||
| donut menuOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Stan's Donuts & Coffee has a modest visibility score of 38/100, with strong rankings for brand‑specific keywords but weak overall keyword coverage and no chart presence. The primary priority is expanding keyword rankings and improving store conversion to lift both traffic and ranking.
The app ranks #1 for "stan's donuts" and "stan's coffee", capturing high traffic (57 and 49) with moderate difficulty (46, 42). Leverage this by reinforcing brand terms in the title and subtitle to maintain top positions.
Only 2 of the top 10 target keywords rank, and 8 are unranked despite decent traffic (40‑52) and manageable difficulty (32‑66). This caps discoverability and lowers the Keywords Score to 48%.
Keywords like "coffee shop", "donut delivery" and "coffee near me" have traffic around 49‑52 and difficulty below 70. Optimizing the app title, subtitle, and description for these terms can push them into the top 30.
Charts Score is 0% with no global or category rankings, indicating low install velocity. Without chart placement, organic discovery is severely limited.
Rating is 3.7 with 141 reviews; a modest score that can hurt conversion. Encourage 5‑star reviews, address common complaints, and refresh screenshots/feature graphics to showcase rewards and menu items, boosting the Quality Score.
The app’s core value—earning points for purchases—is under‑exploited in the description. Adding the phrase "loyalty program" and highlighting rewards in the short description can capture the unranked "loyalty program" keyword (traffic 38).
- 1Integrate high‑traffic generic terms (e.g., "coffee shop", "donut delivery", "coffee near me") into the app title and subtitle, respecting character limits.
- 2Expand the keyword list to at least 20 terms, targeting unranked but moderate‑difficulty keywords, and monitor weekly ranking changes.
- 3Launch a review‑generation campaign (in‑app prompts, email follow‑ups) to lift the rating above 4.0 and increase conversion rate.
- 4Refresh visual assets: add screenshots that depict the loyalty rewards flow, menu, and nearby store finder to improve click‑through and install rates.
- 5Run a limited‑time acquisition push (Google UAC or Play Store ads) to boost daily installs and aim for entry into the Top 200 charts in the Food & Drink category.
Category Ranking
Food & Drink chart position
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Uber Eats: Food and Grocery
Domino's Pizza USA
Wendy’s
7-Eleven: Rewards & Shopping
Subway®
Starbucks
Instacart: Get Food Delivery
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Stan's Donuts & Coffee?
Stan's Donuts & Coffee has a visibility score of 38 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 30, 2026.
On how many keywords does Stan's Donuts & Coffee rank?
Stan's Donuts & Coffee is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Stan's Donuts & Coffee?
Based on shared keyword rankings, the most frequent competitors of Stan's Donuts & Coffee are Starbucks, Parlor Doughnuts, Donut Flip. These apps appear next to Stan's Donuts & Coffee on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Stan's Donuts & Coffee in on the Google Play?
Stan's Donuts & Coffee is listed in the Food & Drink category on the Google Play.
How can Stan's Donuts & Coffee improve its App Store Optimization?
Based on this audit, Stan's Donuts & Coffee should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Stan's Donuts & Coffee.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.