This audit was generated on May 31, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| rgm | #1 | — |  |     | ||
| restaurant loyalty | #9 |  |  |      | ||
| loyalty programOpportunity | #51 |  |  |     | ||
| dining rewardsOpportunity | Not ranked | — | — |      | ||
| earn pointsOpportunity | Not ranked | — | — |      | ||
| rewards appOpportunity | Not ranked | — | — |   | ||
| dining discountsOpportunity | Not ranked | — | — |    | ||
| loyalty rewardsOpportunity | Not ranked | — | — |    | ||
| restaurant rewardsOpportunity | Not ranked | — | — |    | ||
| rewards programOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Loyalty Card Wallet
Productivity
Ibotta: Save & Earn Cash Back
Shopping
RGM BTP
Productivity
U+REWARDS
Food & Drink
Casey's
Food & Drink
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
McDonald's
DoorDash: Food, Grocery, More
Uber Eats: Food and Grocery
BURGER KING® App
Wendy’s
Domino's Pizza USA
Subway®
Starbucks
7-Eleven: Rewards & Shopping
Instacart: Get Food Delivery
Yelp: Food, Delivery & Reviews
Dairy Queen® Food & Treats
Chick-fil-A®
Little Caesars
Jack in the Box® - Order Food
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
RGM Loyalty shows solid fundamentals with a top‑ranked brand term and excellent rating, but its overall visibility is low due to poor keyword coverage and absence from charts. The immediate priority is to broaden keyword rankings and drive installs to improve chart placement.
The app ranks #1 for the brand keyword "rgm" with a traffic potential of 65, demonstrating strong brand recognition. Leverage this by reinforcing the brand in the title and subtitle to capture existing interest.
A 4.9/5 rating from 13 reviews contributes to a Quality Score of 63%, indicating good user satisfaction. Maintain this by prompting satisfied users for more reviews and highlighting the rating in store assets.
Only 2 of the 10 target keywords rank (rgm #1, restaurant loyalty #9). High‑traffic terms like "loyalty program" (traffic 38) and "rewards app" (traffic 57) are not ranked, limiting discoverability. Expand keyword integration across title, short description, and full description.
Charts Score is 0%, meaning the app is not appearing in install or rating charts, which hurts algorithmic visibility. Without chart data, Google’s ranking signals are weak. Drive installs and encourage reviews to generate chart data.
Current description truncates after "latest updates on promotion" and lacks many high‑traffic keywords. Updating the short and full descriptions to embed terms such as "loyalty program", "dining rewards", and "rewards app" can improve keyword relevance. Adding a short video and localized screenshots will boost conversion rates.
- 1Rename the app to include primary keywords (e.g., "RGM Loyalty Rewards & Dining Points").
- 2Rewrite short and full descriptions to embed the top 5 missing high‑traffic keywords (loyalty program, dining rewards, rewards app, rewards program, earn points).
- 3Create and upload a 15‑second promotional video and refresh screenshots with highlighted rewards and call‑to‑action captions.
- 4Launch a targeted install campaign (e.g., Google UAC) to boost daily installs and generate chart data.
- 5Implement an in‑app prompt after reward redemption asking users to rate the app, aiming for at least 30 additional 5‑star reviews.
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 4.9 star rating builds user trust and improves conversion rates.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): restaurant loyalty.
Infrequent updates
Last updated 7 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of RGM Loyalty?
RGM Loyalty has a visibility score of 40 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 31, 2026.
On how many keywords does RGM Loyalty rank?
RGM Loyalty is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of RGM Loyalty?
Based on shared keyword rankings, the most frequent competitors of RGM Loyalty are RGM BTP, Loyalty Card Wallet, U+REWARDS. These apps appear next to RGM Loyalty on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is RGM Loyalty in on the Google Play?
RGM Loyalty is listed in the Food & Drink category on the Google Play.
How can RGM Loyalty improve its App Store Optimization?
Based on this audit, RGM Loyalty should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to RGM Loyalty.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.