TOKIT

The exact app name "tokit" ranks #1 with 74 estimated monthly searches, showing strong brand recognition. Leverage this by keeping the name unchanged and using it prominently in the title and short description.

Only 1 of the 10 target keywords is ranked (20% keyword score). High‑traffic terms like "smart device manager" (44 searches) and "smart home" (54 searches) are not ranking at all despite moderate difficulty (34‑76). Incorporate these exact keywords into the title, short description, and long description.

The app is placed in "Food & Drink" but its core function is smart‑device management, resulting in no category ranking. Moving to a more relevant category such as "Tools" or "Home" will unlock category charts and improve relevance.

Rating is 0.0 with 0 reviews, dragging down the Quality Score (25%). New users are unlikely to install an app with no social proof. Implement an in‑app prompt for reviews after key actions and consider a launch incentive to gather initial ratings.

With a low Quality Score, the visual assets (icon, screenshots, video) are likely under‑performing. Create high‑resolution screenshots that highlight device‑add, remote control, and smart cooking features, and add a short demo video to boost conversion.

The only noted competitor, TickTick, shares just one keyword, indicating a niche with little direct competition. Capture that space by targeting broader terms like "remote control" (53 searches, difficulty 68) and "home automation" (59 searches, difficulty 40) before competitors enter.