This audit was generated on May 30, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| tokit | #1 | Live trend | — |  | |||
| smart device managerOpportunity | Not ranked | Live trend | — | — | |||
| device controlOpportunity | Not ranked | Live trend | — | — | |||
| smart home | Not ranked | Live trend | — | — | |||
| intelligent devicesOpportunity | Not ranked | Live trend | — | — | |||
| smart cookingOpportunity | Not ranked | Live trend | — | — | |||
| device managementOpportunity | Not ranked | Live trend | — | — | |||
| remote control | Not ranked | Live trend | — | — | |||
| smart deviceOpportunity | Not ranked | Live trend | — | — | |||
| home automationOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
TickTick:To Do List & Calendar
Productivity
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
TOKIT has a very low overall visibility (16/100) with only its brand name ranking #1. The app lacks keyword coverage, proper category placement, and any user ratings, limiting discoverability and trust.
The exact app name "tokit" ranks #1 with 74 estimated monthly searches, showing strong brand recognition. Leverage this by keeping the name unchanged and using it prominently in the title and short description.
Only 1 of the 10 target keywords is ranked (20% keyword score). High‑traffic terms like "smart device manager" (44 searches) and "smart home" (54 searches) are not ranking at all despite moderate difficulty (34‑76). Incorporate these exact keywords into the title, short description, and long description.
The app is placed in "Food & Drink" but its core function is smart‑device management, resulting in no category ranking. Moving to a more relevant category such as "Tools" or "Home" will unlock category charts and improve relevance.
Rating is 0.0 with 0 reviews, dragging down the Quality Score (25%). New users are unlikely to install an app with no social proof. Implement an in‑app prompt for reviews after key actions and consider a launch incentive to gather initial ratings.
With a low Quality Score, the visual assets (icon, screenshots, video) are likely under‑performing. Create high‑resolution screenshots that highlight device‑add, remote control, and smart cooking features, and add a short demo video to boost conversion.
The only noted competitor, TickTick, shares just one keyword, indicating a niche with little direct competition. Capture that space by targeting broader terms like "remote control" (53 searches, difficulty 68) and "home automation" (59 searches, difficulty 40) before competitors enter.
- 1Change the app category from Food & Drink to Tools or Home to enable category ranking.
- 2Revise the title and short description to include top‑traffic keywords: "Smart Device Manager", "Smart Home", "Remote Control" while retaining the brand name.
- 3Add an in‑app review prompt and run a short campaign (e.g., reward points) to collect at least 20 5‑star reviews.
- 4Create new Play Store assets: 5 high‑resolution screenshots and a 15‑second demo video that showcase device addition, real‑time status, and smart cooking features.
- 5Conduct A/B testing on localized metadata (titles, descriptions) for high‑traffic regions to improve keyword rankings.
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
BURGER KING® App
Uber Eats: Food and Grocery
Domino's Pizza USA
Wendy’s
7-Eleven: Rewards & Shopping
Subway®
Starbucks
Instacart: Get Food Delivery
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of TOKIT?
TOKIT has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 30, 2026.
On how many keywords does TOKIT rank?
TOKIT is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of TOKIT?
Based on shared keyword rankings, the most frequent competitors of TOKIT are TickTick:To Do List & Calendar. These apps appear next to TOKIT on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is TOKIT in on the Google Play?
TOKIT is listed in the Food & Drink category on the Google Play.
How can TOKIT improve its App Store Optimization?
Based on this audit, TOKIT should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to TOKIT.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.