This audit was generated on May 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| punitarot | #1 | — |  |     | ||
| saju readingOpportunity | #91 |  |  |      | ||
| tarot readingsOpportunity | Not ranked | — | — |      | ||
| fortune tellingOpportunity | Not ranked | — | — |      | ||
| daily horoscope | Not ranked | — | — |      | ||
| tarot card readingOpportunity | Not ranked | — | — |  | ||
| mbti testOpportunity | Not ranked | — | — |      | ||
| fortune appOpportunity | Not ranked | — | — |      | ||
| tarot masterOpportunity | Not ranked | — | — |      | ||
| daily tarotOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Dooru Library
Books & Reference
Patch Tarot
Game Card
SoulAlign: AI Emotion Support
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
Life360: Stay Connected & Safe
T-Life
DailyGift: Earn Reward
KashKick: Get paid to have fun
Ring - Always Home
Lemon8 - Lifestyle Community
Amazon Alexa
VYBS: Play & Earn Rewards
Google Home
LG ThinQ
Playful Rewards: Play & Earn
Nextdoor: Neighborhood Network
Cash Giraffe: Real Money Games
Deepsearch AI Search Assistant
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
PuniTarot has a brand‑keyword advantage but overall visibility is poor (14/100) due to limited keyword coverage, no user ratings, and an unoptimized store listing. Immediate focus should be on expanding keyword rankings and boosting credibility.
The app ranks #1 for its exact brand term "punitarot" (traffic 29, difficulty 23), giving it a solid foothold for direct searches. Leverage this by ensuring the brand stays in the title and short description while adding complementary keywords.
Only 2 of 10 target keywords are ranked (15% score). High‑traffic terms like "tarot readings" (traffic 36) and "daily horoscope" (traffic 61) are not ranked, causing missed organic traffic. The listing currently lacks these terms in title, short description, or long description.
Rating is N/A with 0 reviews, which drags the Quality Score (50%). New users often filter by rating, and Google Play’s algorithm favors apps with credible feedback. This also hurts conversion rates from store to install.
Keywords such as "tarot readings" (traffic 36, difficulty 38) and "fortune telling" (traffic 43, difficulty 42) have moderate difficulty and sizable traffic. Incorporating them naturally in the description and subtitle can quickly boost rankings.
Main competitor Dooru Library ranks ahead while sharing only one keyword. Analyzing their title/short description reveals usage of terms like "daily tarot" and "horoscope" that PuniTarot currently omits. Replicating these proven keyword combos can close the gap.
Quality Score is only 50%; improving screenshots, adding a short video, and highlighting each Tarot Master’s personality can increase conversion and indirectly improve rankings. Visuals should also feature the new keyword phrases.
- 1Rewrite the app title (max 30 chars) to include a primary keyword, e.g., "PuniTarot – Tarot Readings & Daily Horoscope".
- 2Update short description (80 chars) and long description to embed top‑traffic keywords: tarot readings, daily horoscope, fortune telling, tarot card reading, mbti test.
- 3Create a 15‑second preview video and refresh screenshots to showcase the three Tarot Masters, adding overlay text with target keywords.
- 4Implement an in‑app prompt after a reading session asking users to rate the app (aim for ≥50 reviews with an average rating ≥4).
- 5Conduct competitor keyword analysis (Dooru Library, Patch Tarot) and add any missing high‑traffic terms to the metadata; monitor rankings weekly.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of PuniTarot?
PuniTarot has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 20, 2026.
On how many keywords does PuniTarot rank?
PuniTarot is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of PuniTarot?
Based on shared keyword rankings, the most frequent competitors of PuniTarot are Patch Tarot, Dooru Library, SoulAlign: AI Emotion Support. These apps appear next to PuniTarot on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is PuniTarot in on the Google Play?
PuniTarot is listed in the Lifestyle category on the Google Play.
How can PuniTarot improve its App Store Optimization?
Based on this audit, PuniTarot should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to PuniTarot.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.