This audit was generated on May 31, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Hurd

Hurd

Kite Insights

USUSen-US4.3 / 563 reviews Feb 18, 2026

Visibility Score

16Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
16
Based on keyword rankings
Keywords analyzed10
Ranked in top 1001
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
78
Rating and recency signals
Rating4.3 / 5
Last updated3 month(s) ago

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

1

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyGraphAheadBehindTop 5
hurd#1
47
47
Live trend
—
un:hurd: Music Marketing
workplace changeOpportunityNot ranked
47
39
Live trend
——
climate actionNot ranked
29
52
Live trend
——
social impactOpportunityNot ranked
46
34
Live trend
——
career developmentOpportunityNot ranked
44
35
Live trend
——
sustainability tipsOpportunityNot ranked
42
34
Live trend
——
corporate social responsibilityOpportunityNot ranked
39
33
Live trend
——
positive changeOpportunityNot ranked
31
37
Live trend
——
environmental workplaceOpportunityNot ranked
37
33
Live trend
——
social change workplaceOpportunityNot ranked
39
37
Live trend
——

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Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords

No competitors ranking directly ahead

Ranking behind you
Apps that you outrank on shared keywords
un:hurd: Music Marketing

un:hurd: Music Marketing

Music & Audio

Behind1xStore

Occurrence count shows how many keywords each competitor appears on

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AI-Powered Analysis

Personalized insights generated by our AI

Hurd’s ASO is hampered by a low visibility score (16/100) despite a strong brand keyword rank and solid quality rating. Immediate focus should be on expanding keyword coverage and improving category ranking to drive discoverability.

Brand Keyword Dominance
high

The app’s own name "hurd" ranks #1 with a traffic potential of 47 and a moderate difficulty (47), securing top-of-search visibility for the brand term.

High Quality Score
medium

A quality score of 78% indicates good app stability, rating (4.3) and user experience, providing a solid foundation for conversion once traffic improves.

Sparse Keyword Rankings
high

Only 1 of the 10 target keywords is ranked; the remaining nine (e.g., "workplace change", "climate action") have traffic values between 29‑47 but are not appearing in search results.

No Category Presence
high

The app is not ranked in its Education category, meaning it misses category‑based discovery and chart exposure, contributing to the 0% charts score.

Target Mid‑Difficulty Keywords
high

Keywords such as "social impact" (traffic 46, difficulty 34) and "career development" (traffic 44, difficulty 35) offer high search volume with manageable competition; incorporating them can quickly boost visibility.

Key Action Items
Priority actions to improve your app's visibility
  • 1Revise the app title and short description to embed top‑traffic keywords (e.g., "workplace change", "social impact", "career development").
  • 2Expand the keyword field with a mix of high‑traffic, moderate‑difficulty terms identified in the audit, prioritizing the nine unranked keywords.
  • 3Add category‑specific keywords and mention education‑related terms in the long description to improve category ranking.
  • 4Create new localized screenshots and a video highlighting climate‑action and CSR features to increase conversion rates.
  • 5Implement an in‑app prompt to encourage five‑star reviews, aiming to raise the rating above 4.5 and boost the quality score further.

Category Ranking

Education chart position

Education
Not currently ranked in top 200
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Improve your ratings and downloads to climb the category charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Hurd?

Hurd has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 31, 2026.

On how many keywords does Hurd rank?

Hurd is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Hurd?

Based on shared keyword rankings, the most frequent competitors of Hurd are un:hurd: Music Marketing. These apps appear next to Hurd on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Hurd in on the Google Play?

Hurd is listed in the Education category on the Google Play.

How can Hurd improve its App Store Optimization?

Based on this audit, Hurd should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Hurd.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.