How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
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Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Music & Audio
Occurrence count shows how many keywords each competitor appears on
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Personalized insights generated by our AI
Hurd’s ASO is hampered by a low visibility score (16/100) despite a strong brand keyword rank and solid quality rating. Immediate focus should be on expanding keyword coverage and improving category ranking to drive discoverability.
The app’s own name "hurd" ranks #1 with a traffic potential of 47 and a moderate difficulty (47), securing top-of-search visibility for the brand term.
A quality score of 78% indicates good app stability, rating (4.3) and user experience, providing a solid foundation for conversion once traffic improves.
Only 1 of the 10 target keywords is ranked; the remaining nine (e.g., "workplace change", "climate action") have traffic values between 29‑47 but are not appearing in search results.
The app is not ranked in its Education category, meaning it misses category‑based discovery and chart exposure, contributing to the 0% charts score.
Keywords such as "social impact" (traffic 46, difficulty 34) and "career development" (traffic 44, difficulty 35) offer high search volume with manageable competition; incorporating them can quickly boost visibility.
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Common questions about this ASO audit.
Hurd has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 31, 2026.
Hurd is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Hurd are un:hurd: Music Marketing. These apps appear next to Hurd on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Hurd is listed in the Education category on the Google Play.
Based on this audit, Hurd should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Hurd.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.