How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
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Personalized insights generated by our AI
Safely ranks #1 for its brand keyword but fails to appear for any high‑traffic safety terms, resulting in a visibility score of 13/100. The app’s modest quality score (50%) and low rating (3.6) further limit discoverability. Immediate focus should be on expanding keyword coverage and improving user perception.
The keyword "safely" is ranked #1 with 46 monthly searches, showing strong brand recognition. Leverage this by keeping the brand at the start of the title while adding relevant safety terms.
Only 1 of the top 10 target keywords is ranked; high‑traffic terms like "personal safety" (46 searches) and "panic button" (57 searches) are not indexed. This accounts for the 15% keyword score.
A 3.6 rating based on just 34 reviews hurts the quality score (50%) and user trust, especially in the safety category where users expect reliability.
The app is not ranked in the Lifestyle category, meaning it isn’t benefiting from category‑based discoverability. Optimizing the short description and adding relevant category tags can unlock this channel.
The only competitor overlap is the brand keyword; none of the 9 other high‑traffic safety terms are contested. Capturing these keywords will give a clear advantage over "Safely: Fleet Safety".
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Improve your ratings and downloads to climb the category charts.
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Common questions about this ASO audit.
Safely - Find. Protect. Alert. has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 31, 2026.
Safely - Find. Protect. Alert. is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Safely - Find. Protect. Alert. are Safely: Fleet Safety. These apps appear next to Safely - Find. Protect. Alert. on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Safely - Find. Protect. Alert. is listed in the Lifestyle category on the Google Play.
Based on this audit, Safely - Find. Protect. Alert. should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Safely - Find. Protect. Alert..
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.