How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| modern essentials | #1 | — |  |     | ||
| essential oils guide | #7 |  |  |     | ||
| essential oil handbook | #9 |  |  |  | ||
| dōterra | #15 |  |  |     | ||
| essential oil blends | #18 |  |  | | ||
| dōterra oils | #19 | | |  | ||
| dōterra oil guide | #20 |  |  | | ||
| wellness advocate tools | #82 |  |  |      | ||
| oil usage guide | Not ranked | — | — |  | ||
| aromatherapy reference | Not ranked | — | — |      |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Modern Essentials Plus has a moderate overall visibility (57/100) with solid keyword coverage (71% score) but lacks chart presence and category ranking. The primary priority is to boost rankings for high‑traffic, unranked keywords and improve conversion signals to raise the quality score.
The app ranks #1 for the exact brand term "modern essentials" (traffic 50, difficulty 34), securing the top spot for its core keyword. Leverage this by reinforcing the brand term in the title and short description to maintain visibility.
Charts Score is 0% and the app is not ranked in any global or category chart, limiting organic discovery. Without chart placement, traffic relies solely on keyword searches.
Keywords like "oil usage guide" (traffic 38) and "aromatherapy reference" (traffic 26) have decent search volume but are not ranked, representing missed opportunities. Target these with on‑page SEO and content updates.
Current Quality Score is 65% and rating is 3.6/5 from 245 reviews. Enhancing the rating through in‑app prompts, responding to feedback, and incentivizing 5‑star reviews can lift conversion and the overall visibility score.
The app supports 10 languages but the store listing appears only in English. Adding localized screenshots, video, and descriptions can capture traffic from non‑English searches, especially for keywords with global demand.
Competitors like "Essencial Fácil" rank ahead on shared keywords. Conduct a competitor keyword gap analysis and integrate missing terms (e.g., "doTERRA oils guide") into the description and recent update notes to close the gap.
Actionable recommendations to improve your visibility
Your description is 3422 characters, providing good keyword density and information for users.
11 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 2 keyword(s): essential oils guide, essential oil handbook.
A 3.6 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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Common questions about this ASO audit.
Modern Essentials Plus has a visibility score of 57 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 1, 2026.
Modern Essentials Plus is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Modern Essentials Plus are Essencial Fácil - para doTERRA, Hearthstone, Essential Oils Guide - doTERRA. These apps appear next to Modern Essentials Plus on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Modern Essentials Plus is listed in the Books & Reference category on the Google Play.
Based on this audit, Modern Essentials Plus should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Modern Essentials Plus.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US