This audit was generated on June 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| modern essentials | #1 | — |  |     | ||
| essential oils guide | #7 |  |  |     | ||
| essential oil handbook | #9 |  |  |  | ||
| dōterra | #15 |  |  |     | ||
| essential oil blends | #18 |  |  | | ||
| dōterra oils | #19 | | |  | ||
| dōterra oil guide | #20 |  |  | | ||
| wellness advocate toolsOpportunity | #82 |  |  |      | ||
| oil usage guideOpportunity | Not ranked | — | — |  | ||
| aromatherapy referenceOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Essencial Fácil - para doTERRA
Productivity
Essential Oils Guide - doTERRA
Health & Fitness
my oil - essential guide
Health & Fitness
The Chosen
Entertainment
AdvocateHub
Business
Hearthstone
Game Card
Essential Oils - Young Living
Health & Fitness
ECO. Modern Essentials
Shopping
The Essential Life - Oil Guide
Health & Fitness
Essential Emotions +
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Books & Reference chart position
e-Sword: Bible Study to Go
ReadEra Premium – ebook reader
Moon+ Reader Pro
Knot IQ - The Bear Essentials
Knots 3D
The Cepher
Lithium Pro
Guide For Stardew
Librera PRO - Book reader
MyRallyCoach
Flora of Virginia
Wildland Toolkit
Mirror Study Bible
Life Application Study Bible
Nauticus : Subnautica Map
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Modern Essentials Plus has a moderate overall visibility (57/100) with solid keyword coverage (71% score) but lacks chart presence and category ranking. The primary priority is to boost rankings for high‑traffic, unranked keywords and improve conversion signals to raise the quality score.
The app ranks #1 for the exact brand term "modern essentials" (traffic 50, difficulty 34), securing the top spot for its core keyword. Leverage this by reinforcing the brand term in the title and short description to maintain visibility.
Charts Score is 0% and the app is not ranked in any global or category chart, limiting organic discovery. Without chart placement, traffic relies solely on keyword searches.
Keywords like "oil usage guide" (traffic 38) and "aromatherapy reference" (traffic 26) have decent search volume but are not ranked, representing missed opportunities. Target these with on‑page SEO and content updates.
Current Quality Score is 65% and rating is 3.6/5 from 245 reviews. Enhancing the rating through in‑app prompts, responding to feedback, and incentivizing 5‑star reviews can lift conversion and the overall visibility score.
The app supports 10 languages but the store listing appears only in English. Adding localized screenshots, video, and descriptions can capture traffic from non‑English searches, especially for keywords with global demand.
Competitors like "Essencial Fácil" rank ahead on shared keywords. Conduct a competitor keyword gap analysis and integrate missing terms (e.g., "doTERRA oils guide") into the description and recent update notes to close the gap.
- 1Create and publish localized store listings (screenshots, short description) for the nine supported languages.
- 2Optimize the app description and recent update notes with unranked high‑traffic keywords such as "oil usage guide" and "aromatherapy reference".
- 3Implement an in‑app review prompt after key milestones to boost the average rating above 4.0 and increase total review count.
- 4Run a short‑term paid ASO campaign targeting top‑ranking competitor keywords to gain initial visibility and push the app into the charts.
- 5Add a compelling feature graphic and short video highlighting the app’s unique design to improve click‑through rates and support chart eligibility.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3422 characters, providing good keyword density and information for users.
Strong visual presence
11 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): essential oils guide, essential oil handbook.
Rating needs improvement
A 3.6 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track Modern Essentials Plus in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Modern Essentials Plus?
Modern Essentials Plus has a visibility score of 57 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 1, 2026.
On how many keywords does Modern Essentials Plus rank?
Modern Essentials Plus is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Modern Essentials Plus?
Based on shared keyword rankings, the most frequent competitors of Modern Essentials Plus are Essencial Fácil - para doTERRA, Hearthstone, Essential Oils Guide - doTERRA. These apps appear next to Modern Essentials Plus on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Modern Essentials Plus in on the Google Play?
Modern Essentials Plus is listed in the Books & Reference category on the Google Play.
How can Modern Essentials Plus improve its App Store Optimization?
Based on this audit, Modern Essentials Plus should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Modern Essentials Plus.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.