How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| payzen | #1 | Live trend | — |  | |||
| mobile payment | Not ranked | Live trend | — | — | |||
| payment link | Not ranked | Live trend | — | — | |||
| secure payment | Not ranked | Live trend | — | — | |||
| online payment | Not ranked | Live trend | — | — | |||
| payment request | Not ranked | Live trend | — | — | |||
| multi currency | Not ranked | Live trend | — | — | |||
| payment methods | Not ranked | Live trend | — | — | |||
| remote payment | Not ranked | Live trend | — | — | |||
| digital payment | Not ranked | Live trend | — | — |
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Apps positioned directly before or after yours on keywords
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Finance
Occurrence count shows how many keywords each competitor appears on
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Personalized insights generated by our AI
PayZen ranks #1 for its brand keyword but overall visibility is low (16/100) due to poor keyword coverage, minimal reviews, and lack of chart presence. Immediate focus should be expanding keyword targeting and boosting user ratings to improve discoverability.
The app ranks #1 for the exact brand term "payzen" with traffic score 69, giving a solid foothold for branded searches. Leverage this by keeping the brand name in the title and short description while building on it with related keywords.
Only 1 of the top 10 target keywords is ranked; high‑traffic terms like "mobile payment" (traffic 62) and "payment link" (traffic 53) are unranked. This limits organic reach and contributes to the 19% keyword score.
The app has just 19 reviews and a 3.4‑star rating, driving the quality score down to 38%. Few reviews reduce social proof and algorithmic ranking signals.
Target unranked high‑traffic keywords such as "mobile payment", "payment link", "secure payment", and "online payment" (traffic 52‑62, difficulty 34‑45). Incorporate them naturally into the title, short description, and long description to raise the keywords score.
The description is truncated at 500 characters and lacks calls‑to‑action. Enrich it to the 4,000‑character limit, embed primary keywords, and add persuasive CTAs. Pair this with high‑resolution screenshots, a feature graphic, and a short video to boost conversion and chart rankings.
PayPal dominates the finance space and shares the keyword "payment". Conduct competitor gap analysis to capture related terms like "digital payment" and "payment methods" (traffic 56‑57) that have moderate difficulty, helping to close the visibility gap.
Finance chart position
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Improve your ratings and downloads to climb the category charts.
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Common questions about this ASO audit.
PayZen has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 1, 2026.
PayZen is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of PayZen are PayPal - Pay, Send, Save. These apps appear next to PayZen on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
PayZen is listed in the Finance category on the Google Play.
Based on this audit, PayZen should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to PayZen.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US
