This audit was generated on June 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| octopus watch | #1 | — |  |     | ||
| agile tariff | #1 | — |  |   | ||
| octopus energy | #4 |  |  | | ||
| octopus agile | #6 |  | |   | ||
| octopus go | #28 |  | |  | ||
| smart meter | Not ranked | — | — |      | ||
| energy trackerOpportunity | Not ranked | — | — |      | ||
| tariff checkerOpportunity | Not ranked | — | — |      | ||
| energy billOpportunity | Not ranked | — | — |      | ||
| smart energyOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Octopus Charge
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Octopus Evolution: Idle Game
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Octopus Energy
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Octopus Electroverse
Maps & Navigation
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
Tasker
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NFC Tools - Pro Edition
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Flex Utility Premium
Fossify Thank You
SMS Backup & Restore Pro
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XBXPlay: Remote Play
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Octopus Watch has a strong keyword foundation, ranking 4 of its top 10 terms, but suffers from a low quality score (13%) and lack of visibility in charts and category rankings. Immediate focus should be on boosting store assets, gathering reviews, and expanding coverage of high‑traffic unranked keywords.
Four of the top 10 analyzed keywords rank on the first page (e.g., "octopus watch" #1, "agile tariff" #1). This drives significant potential traffic (55‑53 search volume) and should be leveraged by reinforcing these terms in the title and short description.
The overall quality score is only 13%, indicating weak store assets (screenshots, video, localized copy). Improving these elements can raise conversion rates and the algorithmic quality rating.
Charts score is 0% and the app is not ranked in the Tools category, limiting discoverability beyond keyword searches. Boosting installs and engagement is required to break into charts.
The app has 0 reviews, resulting in a N/A rating. Lack of social proof hurts click‑through and conversion. Implement in‑app review prompts and incentivize feedback.
Keywords such as "smart meter" (traffic 39, difficulty 75) and "energy bill" (traffic 36, difficulty 37) have decent search volume but no ranking. Adding these terms to the short description and metadata can open new traffic streams.
Add high‑resolution screenshots highlighting tariff comparison, a 15‑second preview video, and localized copy for UK English. These upgrades directly improve the quality score and can increase conversion by 15‑30% according to industry benchmarks.
- 1Add 5+ high‑quality screenshots and a short video demo focusing on tariff tracking features.
- 2Implement an in‑app review prompt after a successful tariff save to generate at least 30 reviews within 30 days.
- 3Integrate unranked high‑traffic keywords (e.g., "smart meter", "energy bill") into the short description and keyword field.
- 4Launch a localized description version for UK English emphasizing "Octopus Energy" brand terms.
- 5Run A/B tests on icon and feature graphic to improve click‑through rate and drive enough installs to enter the Tools category charts.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3310 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): octopus energy, agile tariff, octopus agile.
Good visibility score
Score of 73/100 indicates solid app store presence.
Infrequent updates
Last updated 9 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Octopus Watch?
Octopus Watch has a visibility score of 73 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 1, 2026.
On how many keywords does Octopus Watch rank?
Octopus Watch is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Octopus Watch?
Based on shared keyword rankings, the most frequent competitors of Octopus Watch are Octopus Evolution: Idle Game, Octopus Energy, Octopus Charge. These apps appear next to Octopus Watch on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Octopus Watch in on the Google Play?
Octopus Watch is listed in the Tools category on the Google Play.
How can Octopus Watch improve its App Store Optimization?
Based on this audit, Octopus Watch should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Octopus Watch.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.