This audit was generated on May 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| dreamtone | #1 | — |  |     | ||
| sleep sounds | Not ranked | — | — |      | ||
| white noise | Not ranked | — | — |    | ||
| relaxing soundsOpportunity | Not ranked | — | — |   | ||
| sleep appOpportunity | Not ranked | — | — |    | ||
| sound machineOpportunity | Not ranked | — | — |  | ||
| insomnia reliefOpportunity | Not ranked | — | — |      | ||
| sleep timerOpportunity | Not ranked | — | — |     | ||
| calming soundsOpportunity | Not ranked | — | — |   | ||
| bedtime soundsOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Gibson: Learn to Play Guitar
Education
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Strava: Run, Bike, Walk
Yuka - Food & Cosmetic Scanner
Flo Cycle & Period Tracker
MyFitnessPal: Calorie Counter
Cal AI - Calorie Tracker
LADDER Strength Training Plans
AllTrails: Hike, Bike & Run
Cronometer: Calorie Counter
Crunch Fitness
MenuFit - Healthy Eating Out
Oasis – What's Healthy
Garmin Connect™
Finch: Self-Care Pet
Fitbod: Gym & Fitness Planner
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
DreamTone ranks #1 for its brand keyword but fails to rank for any high‑traffic sleep‑related terms, resulting in a low overall visibility score (16/100). Immediate focus should be on keyword optimization and credibility signals to capture the large search demand.
The app already ranks #1 for "dreamtone" with a modest traffic score (51) and low difficulty (31). Leverage this by reinforcing the brand in the subtitle and promotional text to maintain top‑of‑search presence.
7 of the 10 analyzed high‑traffic keywords (e.g., "sleep sounds" traffic 65, difficulty 76) are not ranked at all, dragging the Keywords Score down to 17%. This indicates insufficient keyword relevance or density in the metadata.
The app has a 0.0 rating with no reviews, which harms trust and conversion. Apple’s algorithm heavily weights rating and review volume for both search ranking and conversion rate.
Keywords like "white noise" (traffic 68, difficulty 79) and "relaxing sounds" (traffic 61, difficulty 46) have strong demand. Adding these terms to the keyword field, subtitle, and description can boost visibility without exceeding the 100‑character limit.
Quality Score is only 50%, suggesting sub‑optimal screenshots, preview video, or metadata length. Refresh screenshots to showcase the sound‑mixing UI and timer, and add a short preview video to increase conversion.
Competitor Gibson shares only 1 keyword, meaning DreamTone can dominate the sleep‑sound niche by occupying the remaining high‑traffic keywords. Conduct a keyword gap analysis to capture those missed terms.
- 1Add high‑traffic keywords (e.g., "sleep sounds", "white noise", "relaxing sounds") to the 100‑character keyword field and naturally embed them in the subtitle and description.
- 2Launch an in‑app prompt for users to leave a 5‑star review after a successful sleep session; aim for ≥50 reviews within 30 days.
- 3Refresh primary screenshots and add a 15‑second preview video highlighting the sound mixer and timer features.
- 4Create localized metadata for top markets (US, UK, Canada) using the same high‑traffic keywords to capture regional demand.
- 5Run an A/B test on the subtitle (e.g., "38+ Sleep & Relaxation Sounds") to improve click‑through rate.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
9 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of DreamTone - Sleep Sounds?
DreamTone - Sleep Sounds has a visibility score of 16 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 20, 2026.
On how many keywords does DreamTone - Sleep Sounds rank?
DreamTone - Sleep Sounds is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of DreamTone - Sleep Sounds?
Based on shared keyword rankings, the most frequent competitors of DreamTone - Sleep Sounds are Gibson: Learn to Play Guitar. These apps appear next to DreamTone - Sleep Sounds on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is DreamTone - Sleep Sounds in on the Apple App Store?
DreamTone - Sleep Sounds is listed in the Health & Fitness category on the Apple App Store.
How can DreamTone - Sleep Sounds improve its App Store Optimization?
Based on this audit, DreamTone - Sleep Sounds should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to DreamTone - Sleep Sounds.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.