This audit was generated on June 14, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| stella | #11 | Live trend |  |  | |||
| crypto card | #11 | Live trend |  |  | |||
| digital crypto card | #29 | Live trend |  |  | |||
| bitcoin card | #79 | Live trend |  |  | |||
| crypto payments | #81 | Live trend |  |  | |||
| virtual visa card | #84 | Live trend |  |  | |||
| corporate card | Not ranked | Live trend | — | — | |||
| crypto wallet | Not ranked | Live trend | — | — | |||
| visa merchant | Not ranked | Live trend | — | — | |||
| crypto spending | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Stella Pay ranks just outside the top‑10 for its core brand and crypto‑card terms, but overall visibility is low with only 6 of 10 target keywords ranked and no chart presence. Immediate focus should be on boosting keyword rankings and improving app quality to lift the visibility score.
The brand keyword "stella" ranks at #11 with a high KEI of 1.2, indicating strong demand relative to difficulty. Leverage this by keeping the brand name prominent in the title and short description.
Only 6 of the 10 analyzed keywords are ranked and none break into the top 10, resulting in a Keywords Score of 34%. Expand and optimize metadata to target additional high‑KEI terms.
Charts Score is 0%, meaning the app does not appear in any top‑charts globally or by category. This is driven by low install velocity and poor rating (3.1 from 49 reviews).
"crypto card" is already at #11 with 25 monthly searches; "digital crypto card" sits at #29 with a KEI of 0.32. Small SEO tweaks and A/B testing can push both into the top‑10, dramatically increasing organic traffic.
The keyword "crypto wallet" has a solid KEI of 0.79 despite a high difficulty (76) and currently no ranking. Adding this term to the description and feature list can capture valuable long‑tail traffic.
A 3.1 rating from only 49 reviews drags down the Quality Score (53%). Negative sentiment also impacts conversion rates for organic users.
- 1Revise the app title and short description to include high‑KEI keywords: "Stella Pay: Crypto Card & Wallet" and "Visa Crypto Payments".
- 2Integrate missing high‑potential keywords (e.g., "crypto wallet", "digital crypto card", "crypto card") into the long description, feature list, and in‑app copy.
- 3Launch an in‑app prompt and email campaign to encourage satisfied users to leave 5‑star reviews, and address common complaints to raise the overall rating.
- 4Refresh visual assets (icon, screenshots, feature graphic) to highlight Visa acceptance, virtual/physical card availability, and corporate‑card use cases.
- 5Implement ASO A/B testing on metadata and monitor install velocity; aim for a steady increase to break into top‑charts within the Finance category.
Category Ranking
Finance chart position
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Stella Pay: Crypto Cards?
Stella Pay: Crypto Cards has a visibility score of 30 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 14, 2026.
On how many keywords does Stella Pay: Crypto Cards rank?
Stella Pay: Crypto Cards is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Stella Pay: Crypto Cards?
Based on shared keyword rankings, the most frequent competitors of Stella Pay: Crypto Cards are Stella Sora, Stella Voyager, COCA: Crypto Card & Wallet. These apps appear next to Stella Pay: Crypto Cards on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Stella Pay: Crypto Cards in on the Google Play?
Stella Pay: Crypto Cards is listed in the Finance category on the Google Play.
How can Stella Pay: Crypto Cards improve its App Store Optimization?
Based on this audit, Stella Pay: Crypto Cards should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Stella Pay: Crypto Cards.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.