This audit was generated on June 3, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Focus Beauty

Focus Beauty

Zote by Focus Innovation Co.

USUSen-US4.5 / 5193 reviews May 29, 2026

Visibility Score

17Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
16
Based on keyword rankings
Keywords analyzed10
Ranked in top 1001
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
100
Rating and recency signals
Rating4.5 / 5
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

1

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
focus beauty#1
51
44
—
Focus Beauty Plus
Focus Beauty
1
Focus Beauty Plus
2
BeautyPlus - Retouch, Filters
3
Bbeauty - beauty master
4
Sephora: Buy Makeup & Skincare
5
online sellingOpportunityNot ranked
62
43
——
eBay online shopping & selling
1
Shopify: Sell online/in person
2
Vinted: Shop & sell pre-loved
3
Poshmark: Shop & Sell Fashion
4
Mercari: Buy and Sell App
5
beauty productsOpportunityNot ranked
49
39
——
Nykaa - Beauty Shopping App
1
Sephora: Buy Makeup & Skincare
2
Purplle Online Beauty Shopping
3
Ulta Beauty: Makeup & Skincare
4
e.l.f. Cosmetics and Skincare
5
sale transactionOpportunityNot ranked
46
41
——
Square Point of Sale: Payment
1
Chase Point of Sale (POS)℠
2
Sales Purchase Record
3
Purchase and Sales Book
4
SalesRabbit Mobile Sales Tool
5
agent networkOpportunityNot ranked
34
38
——
Epitiro - Network Agent
1
Clear-Com Agent-IC
2
NetworkON Agent App
3
Agents Only
4
ServiceNow Agent
5
beauty marketplaceOpportunityNot ranked
46
34
——
Hair Please:Beauty Marketplace
1
FeeL - beauty marketplace
2
Sephora: Buy Makeup & Skincare
3
Truly Beauty
4
Purplle Online Beauty Shopping
5
online storeOpportunityNot ranked
64
44
——
eBay online shopping & selling
1
SHEIN-Shopping Online
2
Flipkart Online Shopping App
3
AliExpress - Shopping App
4
Amazon Shopping
5
product postsOpportunityNot ranked
53
34
——
Post Maker for Social Media
1
Social Media Post Maker
2
Ripl: Social Media Marketing
3
Posted: Get Paid to Create
4
Social Post Maker & Design
5
beauty salesOpportunityNot ranked
44
40
——
Beauty Sales
1
Beauty Society
2
Ulta Beauty: Makeup & Skincare
3
Sephora: Buy Makeup & Skincare
4
Truly Beauty
5
ecommerce platformOpportunityNot ranked
55
37
——
Shopify: Sell online/in person
1
WooCommerce: Store & POS
2
eBay online shopping & selling
3
Ecwid Ecommerce
4
Shop: All your favorite brands
5

Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords

No competitors ranking directly ahead

Ranking behind you
Apps that you outrank on shared keywords
Focus Beauty Plus

Focus Beauty Plus

Beauty

Behind1x

Occurrence count shows how many keywords each competitor appears on

Category Ranking

Beauty chart position

Beauty
Not currently ranked in top 200
Booksy for Customers

Booksy for Customers

★ 4.9
Sephora: Buy Makeup & Skincare

Sephora: Buy Makeup & Skincare

★ 4.0
Ulta Beauty: Makeup & Skincare

Ulta Beauty: Makeup & Skincare

★ 4.6
4
Fresha for customers

Fresha for customers

★ 4.9
5
Scentbird Monthly Perfume Box

Scentbird Monthly Perfume Box

★ 4.7
6
Booksy Biz: For Businesses

Booksy Biz: For Businesses

★ 4.6
7
DSLR HD Camera : 4K HD Camera

DSLR HD Camera : 4K HD Camera

★ 4.4
8
IPSY: Personalized Beauty

IPSY: Personalized Beauty

★ 4.7
9
Phone Mirror app - True Mirror

Phone Mirror app - True Mirror

★ 4.6
10
SALLY BEAUTY

SALLY BEAUTY

★ 4.6
11
Color Analysis - Dressika

Color Analysis - Dressika

★ 4.1
12
Modiface Haircut:Hair Makeover

Modiface Haircut:Hair Makeover

★ 3.9
13
Beauty Camera: Sweet Camera

Beauty Camera: Sweet Camera

★ 4.7
14
DLOOK: AI Outfit Stylist

DLOOK: AI Outfit Stylist

★ 4.7
15
LooksLab - AI glowup coach

LooksLab - AI glowup coach

★ 4.6

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

Focus Beauty has excellent quality metrics but suffers from very low keyword visibility and no chart rankings. Immediate focus should be on keyword optimization and title/description enhancements to capture high‑traffic terms.

Perfect Quality Score
low

The app achieved a 100% Quality Score, indicating strong stability, performance, and compliance. Leverage this by highlighting reliability in marketing assets.

Poor Keyword Coverage
high

Only 1 of the 10 target keywords ("focus beauty") is ranked #1; all high‑traffic terms like "online selling" (traffic 62) and "beauty marketplace" (traffic 46) are not ranked. Expand keyword presence to improve discoverability.

No Chart Rankings
medium

The app currently has 0% Charts Score and is not listed in global or category charts, limiting organic installs. Chart placement is driven by installs, ratings, and retention, so boosting these metrics is essential.

Title Keyword Expansion
high

The current title "Focus Beauty" does not contain any high‑traffic keywords. Adding a term like "Online Beauty Marketplace" could capture 44‑64 traffic points per keyword and improve relevance.

Description Keyword Integration
high

The first 500 characters lack the top unranked keywords. Rewrite the short and full description to naturally embed at least five of them (e.g., "online selling", "beauty marketplace", "ecommerce platform").

Leverage Competitor Gap
medium

Competitor "Focus Beauty Plus" shares only one keyword. Conduct a keyword gap analysis to capture the other high‑traffic terms they rank for, then target those in metadata and ASO experiments.

Key Action Items
Priority actions to improve your app's visibility
  • 1Update app title to include a high‑traffic keyword (e.g., "Focus Beauty: Online Beauty Marketplace").
  • 2Rewrite short and full descriptions, inserting top unranked keywords such as "online selling", "beauty marketplace", "ecommerce platform", "beauty sales", and "agent network".
  • 3Add these keywords to the app’s promotional text and recent update notes to reinforce relevance.
  • 4Launch a review‑generation campaign (in‑app prompts, incentives) to increase the volume of 5‑star reviews and improve chart eligibility.
  • 5Create localized screenshots/video that showcase agent and guest user flows, emphasizing the marketplace and transaction features.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Strong visual presence

22 screenshots give users a comprehensive view of your app.

Excellent rating

Your 4.5 star rating builds user trust and improves conversion rates.

Recently updated

Your app was updated recently, signaling active maintenance to users and stores.

Areas to Improve
Issues to address

Low keyword visibility

Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.

Suggestions
Opportunities to explore

Improve visibility

Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Daily visibility score updates
Competitor monitoring
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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Focus Beauty?

Focus Beauty has a visibility score of 17 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 3, 2026.

On how many keywords does Focus Beauty rank?

Focus Beauty is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Focus Beauty?

Based on shared keyword rankings, the most frequent competitors of Focus Beauty are Focus Beauty Plus. These apps appear next to Focus Beauty on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Focus Beauty in on the Google Play?

Focus Beauty is listed in the Beauty category on the Google Play.

How can Focus Beauty improve its App Store Optimization?

Based on this audit, Focus Beauty should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Focus Beauty.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.