This audit was generated on June 3, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| kairn | #1 | — |  |     | ||
| mental coach | #4 |  |  |   | ||
| personalized mental coach | #10 |  |  |    | ||
| stress reliefOpportunity | Not ranked | — | — |      | ||
| anxiety managementOpportunity | Not ranked | — | — |    | ||
| mindfulness appOpportunity | Not ranked | — | — |    | ||
| mental wellnessOpportunity | Not ranked | — | — |   | ||
| self coachingOpportunity | Not ranked | — | — |      | ||
| mood tracker | Not ranked | — | — |      | ||
| mental fatigueOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
BetterMe: Mental Health
Health & Fitness
Ash - AI for Mental Health
Health & Fitness
Kaiian: Saudi Ride hailing
Travel & Local
mentalport Mental Health Coach
Lifestyle
Mental Mentor: AI Companion
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Blood Pressure Log
AllTrails: Hike, Bike & Run
Finch: Self-Care Pet
Yuka - Food & Cosmetic Scanner
Arise: Level Up In Real Life
Strava: Run, Bike, Walk
Step Tracker Launcher
Blood Pressure App
healow
Google Health (Fitbit)
PenguPace: Rewards for Steps
Step Counter - Pedometer
Flo Ovulation & Period Tracker
MyFitnessPal: Calorie Counter
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Kairn ranks well for its brand name and a core keyword (mental coach) but fails to rank for high‑traffic, lower‑difficulty terms crucial for discovery. Overall visibility is moderate (57/100) with major gaps in chart presence and keyword coverage.
The app ranks #1 for the brand term "kairn" with traffic 42 and low difficulty (30), securing easy wins for branded searches. Maintain this position and ensure the exact brand name remains prominent in the title and short description.
Five of the top‑traffic keywords (stress relief, anxiety management, mindfulness app, mental wellness, mood tracker) are not ranked despite moderate difficulty (37‑46). This limits organic reach dramatically.
Charts Score is 0% – the app does not appear in any global or category top‑charts, which reduces algorithmic boost and user trust. This is likely due to low install volume and lack of featured placements.
"Stress relief" has the highest traffic (69) among unranked terms with a difficulty of 46, which is attainable given Kairn's existing rank for related terms. Optimizing title/short description and adding it to the long description can push the app into the top 30.
Competitors like BetterMe and Ash rank ahead on only one shared keyword each, indicating niche keyword opportunities. Research their meta‑data and capture gaps such as "personalized mental coach" (rank 10) by emphasizing personalization in the copy.
Quality Score is 50%; low user reviews (0) and recent update (5 days ago) suggest limited engagement. Prompting first‑time users for a 5‑star rating and adding a short video demo can boost perceived quality and conversion.
- 1Revise title (max 30 chars) to include a high‑traffic keyword, e.g., "Kairn: Stress Relief & Mental Coach".
- 2Add the top 5 unranked keywords naturally into the short and full description, especially "stress relief", "anxiety management", and "mindfulness app".
- 3Create a 15‑second feature video highlighting stress‑relief exercises and personalization to improve Quality Score and conversion rate.
- 4Implement an in‑app rating prompt after the third coaching session to start generating reviews and lift the Quality Score.
- 5Run a small UAC (Universal App Campaign) targeting the missing high‑traffic keywords to boost install volume and trigger chart placement.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2136 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): personalized mental coach.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Kairn : Mental coach, stress?
Kairn : Mental coach, stress has a visibility score of 57 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 3, 2026.
On how many keywords does Kairn : Mental coach, stress rank?
Kairn : Mental coach, stress is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Kairn : Mental coach, stress?
Based on shared keyword rankings, the most frequent competitors of Kairn : Mental coach, stress are Kaiian: Saudi Ride hailing, BetterMe: Mental Health, mentalport Mental Health Coach. These apps appear next to Kairn : Mental coach, stress on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Kairn : Mental coach, stress in on the Google Play?
Kairn : Mental coach, stress is listed in the Health & Fitness category on the Google Play.
How can Kairn : Mental coach, stress improve its App Store Optimization?
Based on this audit, Kairn : Mental coach, stress should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Kairn : Mental coach, stress.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.