Mint: Make Friends Nearby

Only 4 of the 10 target keywords are ranked, with the highest rank at 16 (friends nearby). All other high‑traffic terms (e.g., local events, meet new people) are unranked, limiting discoverability. Focus on ranking at least 6‑8 keywords to lift the Keywords Score.

Keywords like "local events" (traffic 45), "social circle" (38), and "find communities" (52) have solid search volume but are not indexed. Incorporating these terms into the title, short description, and body copy can capture additional impressions.

The current title "Mint: Make Friends Nearby" omits high‑volume terms such as "local events" and "meet people". A revised title (e.g., "Mint: Meet Friends & Local Events") and short description with those keywords can improve relevance and click‑through rates.

Quality Score sits at 50%. Adding 5+ high‑resolution screenshots, a 15‑second preview video highlighting the map‑based social feature, and localized copy will raise the quality score and encourage more installs.

Mint’s interactive map differentiates it from competitors, yet this USP isn’t reflected in the metadata. Emphasizing the map in visuals and copy can improve perceived value and help win against apps like Friendly and Bumpy.