This audit was generated on June 5, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
8
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| malluland | #1 | — |  |     | ||
| meet malayalis | #1 | — |  |    | ||
| malayali community | #1 | — |  |   | ||
| malayali groups | #1 | — |  |   | ||
| malayali meetups | #2 |  | | | ||
| malayali social | #2 | | | | ||
| malayali events | #3 | | |  | ||
| malayali connections | #8 | |  |   | ||
| make friends | Not ranked | — | — |      | ||
| social networkOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Meetup: Social Events & Groups
Social
Malayali Chat Pro
Entertainment
Malayalis Near Me
Social
Malayogam®: Malayali Matrimony
Social
Mizhi - Malayali Chat & Meet
Dating
Bumble Dating App: Meet & Date
Dating
Hridayam-Meet Malayali singles
Dating
Connections Game Archive
Game Word
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
T-Life
Life360: Family Safety & GPS
KashKick: Get paid to have fun
DailyGift: Earn Reward
Color Widgets, Theme: iWidgets
Playful Rewards: Play & Earn
CineDash
Ring - Always Home
Deepsearch AI Search Assistant
Amazon Alexa
Nextdoor: Neighborhood Network
Lemon8 - Lifestyle Community
Cash Giraffe: Real Money Games
Google Home
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Malluland enjoys excellent keyword visibility (8/10 top positions, 100% keyword score) but suffers from low download momentum, zero reviews, and a mediocre quality score, keeping it off the charts and category rankings.
Eight of the ten target keywords rank in the top 3 (e.g., "malluland" #1, "malayali community" #1, "malayali meetups" #2). This drives strong organic traffic potential (combined traffic >350). Maintain these placements by preserving current keyword density.
Most ranked keywords have difficulty scores between 25‑37, indicating modest competition. This gives an edge to capture additional related searches with minimal effort.
Charts Score is 0% – the app is not appearing in global or category top charts, reflecting low download volume. Without chart traction, even high keyword rankings won’t convert to sustained growth.
Quality Score sits at 50% and the app has a 0.0 rating with no reviews. Low conversions from store visits and negative algorithmic signals hurt both ranking stability and user trust.
Two high‑traffic keywords—"make friends" (traffic 70, difficulty 72) and "social network" (traffic 55, difficulty 48)—are currently unranked. Incorporating them verbatim into the title, short description, and meta‑tags can unlock a large search volume.
- 1Add "Make Friends" and "Social Network" to the app title/subtitle while preserving the top‑ranked "malluland" keyword.
- 2Rewrite the short and long descriptions to naturally include the unranked high‑traffic keywords and reinforce existing top keywords.
- 3Upgrade the store listing quality: include 5 high‑resolution screenshots, a 30‑second gameplay video, and clear UI/UX highlights to raise the Quality Score above 70%.
- 4Implement an in‑app review prompt after a successful meetup, and offer small incentives (e.g., badge or feature highlight) to generate at least 20 4‑star+ reviews within 30 days.
- 5Launch a localized social media/WhatsApp campaign targeting Malayali community groups, encouraging event creation in the app to boost active users and drive chart‑eligible download spikes.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2238 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 6 keyword(s): malayali community, malayali meetups, malayali connections.
Good visibility score
Score of 78/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Malluland - Meet Malayalis IRL?
Malluland - Meet Malayalis IRL has a visibility score of 78 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 5, 2026.
On how many keywords does Malluland - Meet Malayalis IRL rank?
Malluland - Meet Malayalis IRL is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 8 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Malluland - Meet Malayalis IRL?
Based on shared keyword rankings, the most frequent competitors of Malluland - Meet Malayalis IRL are Malayogam®: Malayali Matrimony, Mizhi - Malayali Chat & Meet, Bumble Dating App: Meet & Date. These apps appear next to Malluland - Meet Malayalis IRL on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Malluland - Meet Malayalis IRL in on the Google Play?
Malluland - Meet Malayalis IRL is listed in the Lifestyle category on the Google Play.
How can Malluland - Meet Malayalis IRL improve its App Store Optimization?
Based on this audit, Malluland - Meet Malayalis IRL should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Malluland - Meet Malayalis IRL.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.