How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
8
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| malluland | #1 | — |  |     | ||
| meet malayalis | #1 | — |  |    | ||
| malayali community | #1 | — |  |   | ||
| malayali groups | #1 | — |  |   | ||
| malayali meetups | #2 |  | | | ||
| malayali social | #2 | | | | ||
| malayali events | #3 | | |  | ||
| malayali connections | #8 | |  |   | ||
| make friends | Not ranked | — | — |      | ||
| social network | Not ranked | — | — |      |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Malluland enjoys excellent keyword visibility (8/10 top positions, 100% keyword score) but suffers from low download momentum, zero reviews, and a mediocre quality score, keeping it off the charts and category rankings.
Eight of the ten target keywords rank in the top 3 (e.g., "malluland" #1, "malayali community" #1, "malayali meetups" #2). This drives strong organic traffic potential (combined traffic >350). Maintain these placements by preserving current keyword density.
Most ranked keywords have difficulty scores between 25‑37, indicating modest competition. This gives an edge to capture additional related searches with minimal effort.
Charts Score is 0% – the app is not appearing in global or category top charts, reflecting low download volume. Without chart traction, even high keyword rankings won’t convert to sustained growth.
Quality Score sits at 50% and the app has a 0.0 rating with no reviews. Low conversions from store visits and negative algorithmic signals hurt both ranking stability and user trust.
Two high‑traffic keywords—"make friends" (traffic 70, difficulty 72) and "social network" (traffic 55, difficulty 48)—are currently unranked. Incorporating them verbatim into the title, short description, and meta‑tags can unlock a large search volume.
Actionable recommendations to improve your visibility
Your description is 2238 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 6 keyword(s): malayali community, malayali meetups, malayali connections.
Score of 78/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Malluland - Meet Malayalis IRL has a visibility score of 78 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 5, 2026.
Malluland - Meet Malayalis IRL is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 8 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Malluland - Meet Malayalis IRL are Malayogam®: Malayali Matrimony, Mizhi - Malayali Chat & Meet, Bumble Dating App: Meet & Date. These apps appear next to Malluland - Meet Malayalis IRL on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Malluland - Meet Malayalis IRL is listed in the Lifestyle category on the Google Play.
Based on this audit, Malluland - Meet Malayalis IRL should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Malluland - Meet Malayalis IRL.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US