This audit was generated on June 4, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Townsay

Townsay

Localyft

USUSen-US4.7 / 5282 reviews May 29, 2026

Visibility Score

16Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
14
Based on keyword rankings
Keywords analyzed10
Ranked in top 1001
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
100
Rating and recency signals
Rating4.7 / 5
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

1

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
townsay#1
32
23
—
Qassay
Townsay
1
Qassay
2
SSYS
3
Printsy
4
twonly
5
local communityOpportunityNot ranked
40
37
——
Nextdoor: Neighborhood Network
1
Locals: Community & Events App
2
L Community
3
Locals.com
4
Community Resident Portal
5
nearby eventsOpportunityNot ranked
43
28
——
Meetup: Social Events & Groups
1
Connect App - Events Nearby
2
AllEvents - Discover Events
3
Cvent Events
4
Eventbrite App
5
town chatOpportunityNot ranked
59
44
——
SimpleX Chat
1
Google Chat
2
Discord - Talk, Play, Hang Out
3
Messenger
4
WhatsApp Messenger
5
local dealsOpportunityNot ranked
48
46
——
Groupon – Deals & Coupons
1
Local Deals
2
Slickdeals: Deals & Discounts
3
DealSeek: Coupons & Discounts
4
Coupons, Promo Codes, Deals
5
community marketplaceOpportunityNot ranked
44
39
——
Mac Community
1
Marketplace Risk Community
2
Community Mart
3
The Community Apps
4
Connected Community
5
neighborhood newsOpportunityNot ranked
51
41
——
Nextdoor: Neighborhood Network
1
Citizen: Protect The World
2
Neighbors by Ring
3
Nextdoor Neighborhood
4
NewsBreak: Local News & Alerts
5
town eventsOpportunityNot ranked
51
35
——
Bandsintown Concerts
1
Cvent Events
2
Community: Events & Rewards
3
Main Event
4
Event App
5
local groupsOpportunityNot ranked
45
39
——
Meetup: Social Events & Groups
1
Locals.com
2
Locals: Community & Events App
3
Withlocals
4
GroupApp Communities
5
community connectOpportunityNot ranked
31
51
——
Community Connect
1
Connected Community
2
CommunityCare Connect
3
OnePlus Community
4
Reconnect Community
5

Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords

No competitors ranking directly ahead

Ranking behind you
Apps that you outrank on shared keywords
Qassay

Qassay

Medical

Behind1x

Occurrence count shows how many keywords each competitor appears on

Category Ranking

Social chart position

Social
Not currently ranked in top 100
TikTok Lite - Faster TikTok

TikTok Lite - Faster TikTok

★ 4.3
TikTok - Videos, Shop & LIVE

TikTok - Videos, Shop & LIVE

★ 4.0
Instagram

Instagram

★ 4.0
4
Facebook

Facebook

★ 4.6
5
Threads

Threads

★ 4.1
6
Bigo Live - Live Streaming App

Bigo Live - Live Streaming App

★ 4.5
7
Reddit

Reddit

★ 4.6
8
Facebook Lite

Facebook Lite

★ 4.5
9
Tango: Live Stream, Video Chat

Tango: Live Stream, Video Chat

★ 4.2
10
Reco Social

Reco Social

★ 4.7
11
BAND - App for all groups

BAND - App for all groups

★ 4.8
12
Roost Social

Roost Social

★ 4.5
13
Text Me: Second Phone Number

Text Me: Second Phone Number

★ 4.2
14
Telegram X

Telegram X

★ 3.9
15
Taimi: LGBTQ+ Dating & Meet Up

Taimi: LGBTQ+ Dating & Meet Up

★ 4.1

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

Townsay has a strong brand presence, ranking #1 for its own name, but overall visibility is very low (16/100) with only 1 of 10 target keywords ranked and no chart placement in the Social category.

Brand Keyword #1
high

The app ranks #1 for the exact brand keyword "townsay" (traffic 32, difficulty 23), giving it a solid foothold for brand‑search traffic. Keep this position stable and leverage it in the title and short description.

Poor Keyword Coverage
high

Only 1 of 10 analyzed keywords is ranking; high‑traffic terms like "local community" (traffic 40) and "nearby events" (traffic 43) are not ranked despite moderate difficulty (37–44). This limits discovery in generic searches.

No Category/Chart Ranking
high

The app is not appearing in any Global or Category charts (Social category rank: not ranked) resulting in a 0% charts score. This reduces organic visibility and perceived relevance.

Target High‑Traffic Generic Keywords
medium

Incorporate top‑performing non‑branded keywords such as "local community", "nearby events", "town chat", and "local deals" into the title, short description, and long description using natural language and LSI terms to improve rankings.

Leverage 4.7★ Rating
medium

A 4.7 rating from 282 reviews is a strong trust signal. Highlight the rating in the listing (e.g., "Rated 4.7★ by 282 users") and solicit more reviews to boost social proof and conversion.

Competitor Gap
medium

Competitor Qassay shares only one keyword with Townsay, indicating low competition on most target terms. Seize this gap by dominating the unranked high‑traffic keywords before competitors catch up.

Key Action Items
Priority actions to improve your app's visibility
  • 1Add top three high‑traffic generic keywords (e.g., "local community", "nearby events", "local deals") to the app title and short description while preserving brand identity.
  • 2Rewrite the long description to naturally include all ten target keywords, using bullet points and LSI variations to improve relevance.
  • 3Create localized screenshots and a short video that showcase community features, events, and deals to reinforce the new keyword themes.
  • 4Implement an in‑app prompt to encourage satisfied users to leave 5‑star reviews, and display the 4.7★ rating badge in the store listing.
  • 5Run A/B tests on the feature graphic and icon to increase click‑through rates, then monitor chart placement for any lift in the Social category.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Strong visual presence

24 screenshots give users a comprehensive view of your app.

Excellent rating

Your 4.7 star rating builds user trust and improves conversion rates.

Recently updated

Your app was updated recently, signaling active maintenance to users and stores.

Areas to Improve
Issues to address

Low keyword visibility

Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.

Suggestions
Opportunities to explore

Improve visibility

Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Townsay?

Townsay has a visibility score of 16 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 4, 2026.

On how many keywords does Townsay rank?

Townsay is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Townsay?

Based on shared keyword rankings, the most frequent competitors of Townsay are Qassay. These apps appear next to Townsay on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Townsay in on the Google Play?

Townsay is listed in the Social category on the Google Play.

How can Townsay improve its App Store Optimization?

Based on this audit, Townsay should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Townsay.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.