UW-Madison Events

The app ranks #1 for the highly relevant brand keyword "uw-madison" (traffic 26, difficulty 32), securing top-of-search visibility for users specifically searching for the university.

Only 4 of the 10 analyzed keywords are ranked, with high‑traffic terms like "event guide" (traffic 33) and "event planner" (traffic 41) not appearing at all, dragging the Keywords Score down to 38%.

The app has 0 reviews and a 0.0 rating, resulting in a Quality Score of 50% and likely lowering conversion rates and algorithmic trust.

Incorporate top‑performing, unranked keywords such as "event guide", "event planner", and "university calendar" into the app title, short description, and long description to capture additional search volume.

Implement an in‑app prompt after event check‑in to solicit 4‑5 star reviews; aim for at least 50 reviews within 30 days to raise the Quality Score and improve ranking potential.