This audit was generated on June 5, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| uw-madison | #1 | — |  |     | ||
| university events | #9 |  |  |      | ||
| campus events | #24 |  |  |     | ||
| virtual eventsOpportunity | #58 |  |  |     | ||
| event guideOpportunity | Not ranked | — | — |     | ||
| event plannerOpportunity | Not ranked | — | — |    | ||
| conference companionOpportunity | Not ranked | — | — |      | ||
| event scheduleOpportunity | Not ranked | — | — |    | ||
| university calendarOpportunity | Not ranked | — | — |      | ||
| college eventsOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Univer Events
Events
Wedding Planner by Wedsly
Productivity
Event Planner: Birthday, Party
Events
Echo UW
Medical
Campus Labs® Event Check-in
Education
The Knot Wedding Planner
Events
Modern Campus Involve
Education
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Communication chart position
WhatsApp Messenger
Telegram
Snapchat
Discord - Talk, Play, Hang Out
Messenger
TextNow: Call + Text Unlimited
Key VPN–Secure VPN
Google Messages
Microsoft Edge
Conduit
Signal Private Messenger
Psiphon VPN: Freedom Online
Brave Private Web Browser, VPN
GroupMe
Firefox Fast & Private Browser
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
UW-Madison Events has a solid brand presence with its primary keyword ranking #1, but overall visibility is low (31/100) due to limited keyword coverage, no chart rankings, and a missing rating/review base. The immediate priority is to broaden keyword rankings and improve quality signals.
The app ranks #1 for the highly relevant brand keyword "uw-madison" (traffic 26, difficulty 32), securing top-of-search visibility for users specifically searching for the university.
Only 4 of the 10 analyzed keywords are ranked, with high‑traffic terms like "event guide" (traffic 33) and "event planner" (traffic 41) not appearing at all, dragging the Keywords Score down to 38%.
The app has 0 reviews and a 0.0 rating, resulting in a Quality Score of 50% and likely lowering conversion rates and algorithmic trust.
Incorporate top‑performing, unranked keywords such as "event guide", "event planner", and "university calendar" into the app title, short description, and long description to capture additional search volume.
Implement an in‑app prompt after event check‑in to solicit 4‑5 star reviews; aim for at least 50 reviews within 30 days to raise the Quality Score and improve ranking potential.
- 1Add the unranked high‑traffic keywords (event guide, event planner, university calendar) to the title and short description.
- 2Create a localized “Rate us” flow triggered post‑event attendance to collect at least 50 reviews in the next month.
- 3Refresh screenshots and feature graphic to highlight virtual, hybrid, and in‑person event experiences, aligning visuals with top keywords.
- 4Conduct a competitor keyword gap analysis (e.g., "Univer Events") and target their ranked terms with optimized copy.
- 5Launch a small Google Ads campaign targeting "university events" and "campus events" to generate installs that can seed chart rankings.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): university events.
Short description
Your app description is only 233 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of UW-Madison Events?
UW-Madison Events has a visibility score of 31 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 5, 2026.
On how many keywords does UW-Madison Events rank?
UW-Madison Events is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of UW-Madison Events?
Based on shared keyword rankings, the most frequent competitors of UW-Madison Events are Echo UW, Univer Events, Campus Labs® Event Check-in. These apps appear next to UW-Madison Events on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is UW-Madison Events in on the Google Play?
UW-Madison Events is listed in the Communication category on the Google Play.
How can UW-Madison Events improve its App Store Optimization?
Based on this audit, UW-Madison Events should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to UW-Madison Events.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.