This audit was generated on June 4, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| town pump | #1 | — |  |     | ||
| gas station rewards | #40 |  |  |      | ||
| rewards program | #48 |  |  |     | ||
| gas rewardsOpportunity | #55 |  |  | | ||
| fuel rewards appOpportunity | #67 |  |  |  | ||
| loyalty rewardsOpportunity | #83 |  |  |      | ||
| fuel savingsOpportunity | Not ranked | — | — |   | ||
| loyalty card | Not ranked | — | — |      | ||
| fuel discountsOpportunity | Not ranked | — | — | | ||
| digital membershipOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Columbia Gas
Business
Debbie Rewards
Finance
Casey's
Food & Drink
SunStop Rewards
Lifestyle
SaveSage® : Credit Card Points
Finance
Town Pump Express Wash
Lifestyle
MGM Rewards
Travel & Local
Pampers Rewards
Parenting
High’s Rewards
Food & Drink
Road Ranger: Ranger Rewards
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
Uber Eats: Food and Grocery
Domino's Pizza USA
Wendy’s
BURGER KING® App
Starbucks
Instacart: Get Food Delivery
Subway®
7-Eleven: Rewards & Shopping
Yelp: Food, Delivery & Reviews
Dairy Queen® Food & Treats
Pizza Hut - Delivery & Takeout
Little Caesars
Too Good To Go: End Food Waste
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Pump It Up Rewards+ has a solid quality foundation (78% Quality Score) but suffers from low visibility (27/100) due to poor keyword coverage and no chart rankings. Immediate focus should be on expanding high‑traffic keyword rankings and improving store signals to drive installs.
The app scores 78% on quality, indicating good performance, stability, and user experience. Leverage this strength by highlighting quality in the description and screenshots to maintain user trust.
Only 6 of the top 10 target keywords are ranked, and key terms like "fuel savings", "fuel discounts", and "digital membership" are not ranked despite traffic scores above 40. This limits discoverability.
Add unranked high‑traffic keywords (e.g., fuel savings, fuel discounts, digital membership) to the app title, short description, and long description. Use natural language and synonyms to improve relevance without exceeding character limits.
The app has 0% chart score—no presence in global or category top charts. This reflects low install velocity and weak store signals, which also depresses organic ranking.
Currently listed under Food & Drink with no ranking. Shifting to a more relevant category such as "Travel & Local" or "Gas & Fuel" can improve relevance signals and boost category chart placement.
A 4.0 rating from only 146 reviews is modest for a free app. Encouraging satisfied users to leave 5‑star reviews and responding to feedback can raise the average rating and improve conversion.
- 1Integrate unranked high‑traffic keywords (fuel savings, fuel discounts, digital membership) into title and description.
- 2Submit a category change request to move the app to a more relevant category (Travel & Local or Gas & Fuel).
- 3Launch an in‑app prompt or post‑purchase email campaign to solicit 5‑star reviews and increase review count.
- 4Implement a short‑term install‑boost campaign (e.g., limited‑time fuel discount) to generate chart traction.
- 5Refresh screenshots and add a localized keyword‑rich tagline to reinforce the new keyword focus.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): town pump.
Few screenshots
You have 3 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Improve visibility
Score of 27/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Pump It Up Rewards+?
Pump It Up Rewards+ has a visibility score of 27 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 4, 2026.
On how many keywords does Pump It Up Rewards+ rank?
Pump It Up Rewards+ is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Pump It Up Rewards+?
Based on shared keyword rankings, the most frequent competitors of Pump It Up Rewards+ are Town Pump Express Wash, Columbia Gas, MGM Rewards. These apps appear next to Pump It Up Rewards+ on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Pump It Up Rewards+ in on the Google Play?
Pump It Up Rewards+ is listed in the Food & Drink category on the Google Play.
How can Pump It Up Rewards+ improve its App Store Optimization?
Based on this audit, Pump It Up Rewards+ should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Pump It Up Rewards+.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.