This audit was generated on June 5, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mypup | #1 | — |  |     | ||
| parcel deliveryOpportunity | Not ranked | — | — |      | ||
| package trackingOpportunity | Not ranked | — | — |      | ||
| pickup managementOpportunity | Not ranked | — | — |      | ||
| delivery serviceOpportunity | Not ranked | — | — |      | ||
| parcel trackerOpportunity | Not ranked | — | — |   | ||
| package managerOpportunity | Not ranked | — | — |      | ||
| shipping trackerOpportunity | Not ranked | — | — |  | ||
| delivery managerOpportunity | Not ranked | — | — |     | ||
| package deliveryOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
myUpchar - Digital Hospital
Medical
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
Indeed Job Search
Microsoft Authenticator
Microsoft Teams
Zoom Workplace
DoorDash - Dasher
ADP Mobile Solutions
Amazon Flex
FedEx Mobile
Uber - Driver: Drive & Deliver
Spark Driver
UKG Pro
LinkedIn: Community & Network
Workday
UPS
Duo Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
MyPup currently ranks #1 for its brand keyword but lacks visibility for any high‑traffic, relevant terms, resulting in a low overall visibility score of 17/100. Immediate focus should be on expanding keyword coverage, building social proof, and enhancing store assets.
The app ranks #1 for the exact brand term "mypup" with 79 monthly searches and a modest difficulty of 36, securing immediate discovery for brand‑aware users. Leverage this by ensuring the brand name appears in the title and short description.
Only 1 out of 10 target keywords is ranked, giving a Keywords Score of 20%. High‑traffic terms like "parcel delivery" (56 searches, difficulty 52) and "shipping tracker" (68 searches, difficulty 37) are completely absent from rankings.
The app has 0.0 rating with no reviews, pulling down the Quality Score (40%). Lack of social proof reduces click‑through and conversion rates.
Keywords with difficulty 35‑45 (e.g., "package tracking" difficulty 44, "delivery service" difficulty 47) have moderate competition and sizable traffic. Optimizing title, short description, and backend keywords for these can quickly boost rankings.
Quality Score is only 40% despite a free price. Adding high‑resolution screenshots, a short promo video, and localized descriptions can lift engagement and improve the Quality Score.
The app is placed in "Business" but is not ranked. Evaluate sub‑categories like "Productivity" or "Transportation" where competition may be lower and relevance higher.
- 1Rewrite the title and short description to include high‑traffic keywords such as "parcel delivery", "package tracking", and "shipping tracker" while retaining the brand name.
- 2Populate the backend keyword field with the top 8 unranked terms, prioritizing those with difficulty ≤45.
- 3Launch a review acquisition campaign (in‑app prompt, email follow‑up) to earn at least 30 genuine 4‑5 star reviews within 30 days.
- 4Add three new high‑resolution screenshots and a 15‑second demo video highlighting the pickup management features.
- 5Re‑assess category placement; test moving to a more specific sub‑category and monitor ranking changes over two weeks.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Short description
Your app description is only 37 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of MyPup?
MyPup has a visibility score of 17 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 5, 2026.
On how many keywords does MyPup rank?
MyPup is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of MyPup?
Based on shared keyword rankings, the most frequent competitors of MyPup are myUpchar - Digital Hospital. These apps appear next to MyPup on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is MyPup in on the Google Play?
MyPup is listed in the Business category on the Google Play.
How can MyPup improve its App Store Optimization?
Based on this audit, MyPup should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MyPup.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.