This audit was generated on June 5, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| decor inspiration | #23 | Live trend |  |  | |||
| interior home decor | #52 | Live trend |  |  | |||
| home decor ideasOpportunity | #83 | Live trend |  |  | |||
| interior designOpportunity | Not ranked | Live trend | — | — | |||
| home decorationOpportunity | Not ranked | Live trend | — | — | |||
| room decoratorOpportunity | Not ranked | Live trend | — | — | |||
| house design | Not ranked | Live trend | — | — | |||
| interior plannerOpportunity | Not ranked | Live trend | — | — | |||
| home makeover | Not ranked | Live trend | — | — | |||
| design my home | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
The app has a very low visibility score (14/100) with only 2 of 10 target keywords ranking and no user ratings. Immediate focus should be on keyword optimization, acquiring reviews, and improving store assets to boost ranking and attract installs.
Only 2 of the 10 target keywords rank (interior home decor at #52, decor inspiration at #23) despite decent traffic scores (56 and 49). The remaining high‑traffic keywords (e.g., home decor ideas, interior design) are not ranked, indicating weak metadata and missed opportunities.
The app shows a 0.0 rating with no reviews, which negatively impacts conversion and ranking. Competitors have active review streams that signal trust and engagement.
Keywords such as "home decor ideas" (traffic 55, difficulty 43) and "interior planner" (traffic 52, difficulty 38) have moderate difficulty and high search volume but are currently unranked. Targeting them can quickly lift the Keywords Score.
The app already ranks #23 for "decor inspiration" with a traffic score of 49 and low difficulty (36). This shows the app can rank when the keyword relevance and placement are strong.
The app is not ranked in the "House & Home" category, likely due to low installs and insufficient category‑specific metadata. Category visibility is essential for organic discovery.
Only one keyword is shared with each competitor, indicating low overlap. By expanding the keyword set to include competitor‑favored terms (e.g., "AI interior design", "home makeover"), the app can capture untapped search intent.
- 1Conduct keyword research to add at least 5 high‑traffic, low‑difficulty keywords (e.g., home decor ideas, interior planner) to the title, short description, and long description.
- 2Rewrite the app title and short description to include the top‑ranking keyword "decor inspiration" and two new target keywords.
- 3Create and upload high‑quality screenshots and a short video that showcase interior design concepts, adding overlay text with primary keywords.
- 4Implement an in‑app prompt to encourage users to leave 5‑star reviews after completing a design tutorial, aiming for at least 50 reviews within 30 days.
- 5Monitor competitor metadata weekly and perform A/B tests on icon, screenshots, and description to improve click‑through and conversion rates.
Category Ranking
House & Home chart position
Zillow: Homes for Sale & Rent
Realtor.com Real Estate & Rent
Homes.com Real Estate & Rent
Online Portal by AppFolio
Thumbtack: Hire Service Pros
Redfin: Buy, Sell & Rent Homes
Rent. Apartments & Homes
Surveillance Camera: Visory
Apartment List: Rent app
Vivint
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Interior Home Decor?
Interior Home Decor has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 5, 2026.
On how many keywords does Interior Home Decor rank?
Interior Home Decor is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Interior Home Decor?
Based on shared keyword rankings, the most frequent competitors of Interior Home Decor are SnapHome: AI Interior Design, Interior Story: Build a House, DIY Home Decor Ideas. These apps appear next to Interior Home Decor on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Interior Home Decor in on the Google Play?
Interior Home Decor is listed in the House & Home category on the Google Play.
How can Interior Home Decor improve its App Store Optimization?
Based on this audit, Interior Home Decor should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Interior Home Decor.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.