Living@ by My Portal

The brand term "engie" already ranks at #20 with 64 estimated monthly searches, indicating strong brand awareness that can be leveraged for higher visibility.

9 of the 10 target keywords (e.g., "indoor navigation", "visitor registration") are not ranked at all, despite moderate traffic (22‑64 searches) and manageable difficulty (30‑43). This leaves a large portion of searchable demand untapped.

The app currently has 0 reviews and no rating, which heavily penalizes the Quality Score (50%) and discourages click‑throughs. New installs are less likely to convert without social proof.

The description truncates at 500 characters and lacks clear call‑to‑actions and keyword density. Enrich the short and full description with high‑traffic terms like "facility management" and "office navigation" while staying within character limits.

Competitor Yahoo Mail outranks you on only one shared keyword, indicating low competition in the Tools niche. Target uncovered keywords and add localized screenshots/video to capture niche traffic.