DAC Colour Contrast Checker

Five of the ten analyzed keywords are in the top 10, including "colour contrast" (rank 1), "contrast ratio" (rank 2), and "wcag checker" (rank 4). This shows strong relevance to the core search intent and can be leveraged for further growth.

The Quality Score is only 13% with zero reviews and no rating, which heavily penalizes conversion and chart placement. Without social proof, potential users are unlikely to install the app.

High‑traffic keywords such as "colour picker" (traffic 33) and "accessibility tool" (traffic 46) are not ranked at all, leaving untapped search volume.

Charts Score is 0% (no global or category rank). Raising install numbers through better conversion assets (icon, screenshots, feature graphic) and a focused launch campaign can move the app onto the charts.

Competitor "Contrast Ratio Checker" dominates only two shared keywords. By adding unique value statements (e.g., camera colour extraction) and targeting the unranked keywords, DAC can capture users searching for broader accessibility tools.

The app is listed under Education but is not ranked. Re‑evaluating the category (e.g., Tools or Productivity) could align better with user intent and improve category ranking.