This audit was generated on June 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| simplepets | #1 | — |  |     | ||
| pet care | Not ranked | — | — |      | ||
| pet health | Not ranked | — | — |     | ||
| pet productsOpportunity | Not ranked | — | — |      | ||
| pet parentsOpportunity | Not ranked | — | — |      | ||
| pet happinessOpportunity | Not ranked | — | — |    | ||
| pet wellbeingOpportunity | Not ranked | — | — |    | ||
| pet comfortOpportunity | Not ranked | — | — |    | ||
| pet styleOpportunity | Not ranked | — | — |      | ||
| pet accessoriesOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
My Mini Pets
Game Casual
Occurrence count shows how many keywords each competitor appears on
Category Ranking
House & Home chart position
Zillow: Homes for Sale & Rent
Realtor.com Real Estate & Rent
Homes.com Real Estate & Rent
Thumbtack: Hire Service Pros
Online Portal by AppFolio
Redfin: Buy, Sell & Rent Homes
Vivint
Surveillance Camera: Visory
Rent. Apartments & Homes
Apartment List: Rent app
AI Remodel - Interior Design
Apartments.com Rental Search
Remote for Smart Samsung TV
Planner 5D: AI Home Design
Roku Smart Home
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
SimplePets ranks #1 for its brand term but suffers from extremely low overall visibility (13/100) due to poor keyword coverage, no user ratings, and no chart placements. Immediate focus should be on expanding high‑traffic keyword rankings and boosting quality signals.
The app’s own name "simplepets" is ranked #1 with a traffic potential of 45, indicating strong brand recognition. Leverage this position by adding the brand term to the title and subtitle to maintain visibility.
Only 1 of 10 target keywords is ranked (10% coverage) while high‑traffic terms like "pet care" (traffic 63) and "pet health" (traffic 43) are absent, each with difficulty scores above 70. Expanding to these keywords is critical for traffic growth.
The app has 0 reviews and therefore a quality score of 25%, which heavily penalizes rankings. Lack of social proof also deters potential installs.
Incorporate high‑traffic, moderate‑difficulty keywords (e.g., "pet products" difficulty 40, "pet accessories" difficulty 42) into the short description, long description, and subtitle while keeping copy natural. This can lift the Keywords Score from 16% toward 50%+.
Current Quality Score is low; adding high‑resolution screenshots, an engaging promo video, and clear feature icons can improve perceived quality and conversion rates, indirectly supporting rankings.
The only listed competitor, My Mini Pets, shares just one keyword. Conduct a deeper competitor keyword audit to identify uncovered terms where SimplePets can rank quickly, especially in the "House & Home" category.
- 1Revise title and subtitle to include "SimplePets" plus high‑traffic terms like "pet care" or "pet health".
- 2Rewrite the short and long descriptions, inserting at least 5 top‑volume keywords (pet care, pet health, pet products, pet accessories, pet wellbeing) naturally.
- 3Implement an in‑app review prompt after key actions and incentivize 5‑star feedback to generate reviews.
- 4Update visual assets: add 5 high‑resolution screenshots and a 15‑second promo video highlighting product benefits.
- 5Perform a competitor keyword gap analysis and add 5–7 medium‑difficulty, high‑traffic keywords to the metadata.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Short description
Your app description is only 302 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Few screenshots
You have 2 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SimplePets?
SimplePets has a visibility score of 13 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 6, 2026.
On how many keywords does SimplePets rank?
SimplePets is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SimplePets?
Based on shared keyword rankings, the most frequent competitors of SimplePets are My Mini Pets. These apps appear next to SimplePets on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SimplePets in on the Google Play?
SimplePets is listed in the House & Home category on the Google Play.
How can SimplePets improve its App Store Optimization?
Based on this audit, SimplePets should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SimplePets.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.