This audit was generated on June 5, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| decofurn | #1 | — |  |     | ||
| modern furniture | #2 | |  |   | ||
| quality furniture | #5 |  |  | | ||
| affordable furniture | #8 |  |  |    | ||
| home furniture | #11 | |  | | ||
| furniture store | #12 |  | |  | ||
| furniture shop | #25 |  |  |  | ||
| furniture shopping | #46 |  |  |  | ||
| home decorOpportunity | Not ranked | — | — |    | ||
| furniture onlineOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
T.J.Maxx
Shopping
At Home Stores
Shopping
Aosom: Home Furniture Shop
Shopping
Home Furniture Plus Bedding
Shopping
Chairish - Furniture & Decor
Shopping
Wayfair - Shop All Things Home
Shopping
West Elm: Furniture & Decor
Shopping
Shopify: Sell online/in person
Business
Ashley
Shopping
Furniture Marketplace
Social
Occurrence count shows how many keywords each competitor appears on
Category Ranking
House & Home chart position
Zillow: Homes for Sale & Rent
Realtor.com Real Estate & Rent
Homes.com Real Estate & Rent
Online Portal by AppFolio
Thumbtack: Hire Service Pros
Redfin: Buy, Sell & Rent Homes
Rent. Apartments & Homes
Surveillance Camera: Visory
Apartment List: Rent app
Vivint
AI Remodel - Interior Design
Planner 5D: AI Home Design
Remote for Smart Samsung TV
Apartments.com Rental Search
AlfredCamera Home Security app
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Decofurn Furniture boasts an excellent keyword ranking (97% score) but suffers from low quality signals and zero chart presence, limiting its overall visibility. The immediate priority is to improve app quality metrics and capture high‑traffic unranked keywords.
The app ranks #1 for "decofurn", #2 for "modern furniture", #5 for "quality furniture" and #8 for "affordable furniture", covering 4 of the top 10 analyzed keywords with a combined traffic potential of over 200 searches.
Quality Score is only 50% with zero reviews and no rating, which harms conversion and algorithmic trust. Implement an in‑app review prompt and incentive program to reach at least 50 4‑star+ reviews within 30 days.
Keywords "home decor" (traffic 59, difficulty 58) and "furniture online" (traffic 49, difficulty 43) are not ranked. Incorporate these terms into the app title, short description, and keyword field to capture their search volume.
Wayfair and West Elm share two high‑traffic keywords each and currently outrank Decofurn on "furniture shop" (rank 25) and "furniture store" (rank 12). Optimize metadata, add relevant LSI terms, and earn backlinks to push these rankings into the top 10.
Charts Score is 0%, meaning the app is not appearing in any top‑install charts. Boost installs quickly through a targeted Google App Campaign and a limited‑time discount code to drive download volume and break into the charts.
The app is not ranked in the House & Home category. Align the metadata (title, description, keyword list) with category‑specific terms and update the category icon to improve indexing and category ranking.
- 1Add "home decor" and "furniture online" to the app title and short description while preserving brand identity.
- 2Launch an in‑app review prompt and reward system to obtain at least 50 4‑star+ reviews within the next 30 days.
- 3Refresh visual assets: high‑resolution screenshots, a compelling feature graphic, and localized assets highlighting modern, affordable design.
- 4Start a Google UAC install campaign targeting the high‑traffic keywords with low‑to‑medium difficulty to drive downloads and achieve chart placement.
- 5Perform competitor backlink analysis and acquire 5–10 high‑authority backlinks to the Play Store listing to improve ranking for shared keywords.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): modern furniture, quality furniture, affordable furniture.
Good visibility score
Score of 75/100 indicates solid app store presence.
Short description
Your app description is only 127 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Decofurn Furniture?
Decofurn Furniture has a visibility score of 75 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 5, 2026.
On how many keywords does Decofurn Furniture rank?
Decofurn Furniture is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Decofurn Furniture?
Based on shared keyword rankings, the most frequent competitors of Decofurn Furniture are Wayfair - Shop All Things Home, West Elm: Furniture & Decor, T.J.Maxx. These apps appear next to Decofurn Furniture on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Decofurn Furniture in on the Google Play?
Decofurn Furniture is listed in the House & Home category on the Google Play.
How can Decofurn Furniture improve its App Store Optimization?
Based on this audit, Decofurn Furniture should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Decofurn Furniture.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.