This audit was generated on June 6, 2026
The data may no longer be up to date.
Visibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| affirm | #5 | |||||
| affirmations for women | #31 | |||||
| daily affirmations | #38 | |||||
| positive affirmations | #38 | |||||
| mental health quotes | #42 | |||||
| daily quotes | #52 | |||||
| self care quotesOpportunity | #54 | |||||
| motivational quotes | Not ranked | — | — | |||
| self love | Not ranked | — | — | |||
| inspirational quotesOpportunity | Not ranked | — | — |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Klarna: Smarter everyday money
Finance
Positive Morning Affirmations
Lifestyle
Motivation - Daily quotes
Health & Fitness
Lima: Calm, Ease, Affirmations
Health & Fitness
Motivation Daily Quotes: Stoic
Lifestyle
Zip
Shopping
Daily Gratitude Journal: Spark
Health & Fitness
Breathe to Relax: Affirmations
Lifestyle
Affirmations - Think Positive
Health & Fitness
7 Cups: Online Therapy & Chat
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Blood Pressure Log
AllTrails: Hike, Bike & Run
Yuka - Food & Cosmetic Scanner
Finch: Self-Care Pet
healow
Strava: Run, Bike, Walk
Blood Pressure App
Arise: Level Up In Real Life
Step Counter - Pedometer
PenguPace: Rewards for Steps
Blood Pressure App
Step Tracker Launcher
Flo Ovulation & Period Tracker
MyFitnessPal: Calorie Counter
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Affirm – Quotes & Affirmations has a low visibility score (29/100) with modest keyword rankings but no chart presence or quality signals. Immediate focus should be on boosting keyword coverage, improving listing quality, and generating user reviews to lift rankings.
The keyword "affirm" ranks #5 with traffic 87 and difficulty 42, indicating strong relevance. Leverage this by keeping the term in the title and short description and reinforcing it throughout the copy.
Key terms such as "motivational quotes" (traffic 40, diff 62), "self love" (traffic 33, diff 61), and "inspirational quotes" (traffic 40, diff 48) are not ranked. The app misses potential traffic worth ~100+ monthly searches.
A quality score of 0 signals missing assets (no video, low‑resolution screenshots, no feature graphic). This hurts conversion and ranking potential.
The app has 0 ratings and 0 reviews, which negatively impacts credibility and ranking algorithms. Even a few 4‑5 star reviews can improve visibility dramatically.
The app is not ranked in its Health & Fitness category while competitors like "Motivation - Daily quotes" are ahead. Refining the category (e.g., adding a sub‑category like "Mental health") and targeting competitor‑shared keywords can capture their traffic.
- 1Update the app title and short description to include top‑ranking keywords (e.g., "Affirm: Daily Motivational Quotes & Affirmations").
- 2Rewrite the long description, inserting unranked high‑traffic keywords ("motivational quotes", "self love", "inspirational quotes") naturally and adding LSI terms.
- 3Create and upload high‑resolution screenshots (minimum 3) and a 15‑30 second intro video highlighting daily reminders and premium categories.
- 4Implement an in‑app review prompt after a few sessions to collect at least 50 positive reviews within 30 days.
- 5Re‑evaluate the category placement; consider adding the sub‑category "Mental health" and ensure the primary category aligns with the app’s core purpose.
ASO Insights
Actionable recommendations to improve your visibility
No specific strengths identified
Infrequent updates
Last updated 29 months ago. Regular updates signal active development and improve rankings.
Improve visibility
Score of 29/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Affirm - Quotes & Affirmations?
Affirm - Quotes & Affirmations has a visibility score of 29 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 6, 2026.
On how many keywords does Affirm - Quotes & Affirmations rank?
Affirm - Quotes & Affirmations is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Affirm - Quotes & Affirmations?
Based on shared keyword rankings, the most frequent competitors of Affirm - Quotes & Affirmations are Klarna: Smarter everyday money, Zip, Positive Morning Affirmations. These apps appear next to Affirm - Quotes & Affirmations on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Affirm - Quotes & Affirmations in on the Google Play?
Affirm - Quotes & Affirmations is listed in the Health & Fitness category on the Google Play.
How can Affirm - Quotes & Affirmations improve its App Store Optimization?
Based on this audit, Affirm - Quotes & Affirmations should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Affirm - Quotes & Affirmations.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.