This audit was generated on June 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| wellness nook | #1 | Live trend | — |  | |||
| wellness support | #41 | Live trend |  |  | |||
| intelligent wellness | #48 | Live trend |  |  | |||
| personalized wellnessOpportunity | #60 | Live trend |  |  | |||
| wellness guideOpportunity | #81 | Live trend |  |  | |||
| daily wellnessOpportunity | #86 | Live trend |  |  | |||
| holistic wellnessOpportunity | Not ranked | Live trend | — | — | |||
| essential oils | Not ranked | Live trend | — | — | |||
| emotional well-beingOpportunity | Not ranked | Live trend | — | — | |||
| wellness libraryOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Wellness Nook has a strong brand presence with its own name ranking #1, but overall ASO performance is weak, reflected by a 22/100 visibility score, limited keyword rankings, no reviews, and absence from charts. Immediate focus should be on expanding keyword coverage, improving metadata, and driving user feedback.
The exact match "wellness nook" ranks #1 with a traffic score of 40 and moderate difficulty (36), providing a solid foothold in search. Leverage this position by reinforcing the brand in the app title and short description to capture related traffic.
Only 6 of the top 10 target keywords are ranked, with key terms like "essential oils" (traffic 29, difficulty 53) and "emotional well-being" (traffic 42, difficulty 35) not ranking at all. This limits discoverability despite moderate difficulty levels.
The app shows a 0.0 rating with no reviews, which harms Quality Score (50%) and user trust, especially in the competitive Health & Fitness category. Lack of social proof also reduces conversion from search to install.
The current title does not include high‑traffic generic keywords (e.g., "wellness guide" or "daily wellness"). Optimizing the 30‑character title and 80‑character short description with top‑ranking keywords can boost both relevance and click‑through rate.
The long description is under‑optimized and lacks keyword density, while visual assets (screenshots, video) are not mentioned. Enriching the copy with the identified keywords and adding compelling localized screenshots can help the app appear in top charts.
- 1Conduct keyword research to add high‑traffic, low‑difficulty terms (e.g., "essential oils", "emotional well-being", "daily wellness") and create dedicated ASO‑optimized copy for each.
- 2Rewrite the app title to include a primary keyword (e.g., "Wellness Nook: Daily Wellness Guide") and craft a short description that incorporates 3‑4 top keywords.
- 3Expand the long description to ~2,500 characters, integrating target keywords naturally, highlighting Sage's personalized guidance, and adding clear call‑to‑action statements.
- 4Design and upload high‑quality, localized screenshots and a short preview video that showcase Sage, the library, and personalized features.
- 5Implement an in‑app review prompt after meaningful user interactions and offer small incentives (e.g., unlock a premium tip) to generate at least 50 reviews within 30 days, improving the rating and Quality Score.
Category Ranking
Health & Fitness chart position
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Wellness Nook?
Wellness Nook has a visibility score of 22 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 6, 2026.
On how many keywords does Wellness Nook rank?
Wellness Nook is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Wellness Nook?
Based on shared keyword rankings, the most frequent competitors of Wellness Nook are B&N NOOK App for NOOK Devices, LA Wellness Club, Meditation | Down Dog. These apps appear next to Wellness Nook on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Wellness Nook in on the Google Play?
Wellness Nook is listed in the Health & Fitness category on the Google Play.
How can Wellness Nook improve its App Store Optimization?
Based on this audit, Wellness Nook should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Wellness Nook.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.