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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| wellness nook | #1 | Live trend | — |  | |||
| wellness support | #41 | Live trend |  |  | |||
| intelligent wellness | #48 | Live trend |  |  | |||
| personalized wellness | #60 | Live trend |  |  | |||
| wellness guide | #81 | Live trend |  |  | |||
| daily wellness | #86 | Live trend |  |  | |||
| holistic wellness | Not ranked | Live trend | — | — | |||
| essential oils | Not ranked | Live trend | — | — | |||
| emotional well-being | Not ranked | Live trend | — | — | |||
| wellness library | Not ranked | Live trend | — | — |
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Personalized insights generated by our AI
Wellness Nook has a strong brand presence with its own name ranking #1, but overall ASO performance is weak, reflected by a 22/100 visibility score, limited keyword rankings, no reviews, and absence from charts. Immediate focus should be on expanding keyword coverage, improving metadata, and driving user feedback.
The exact match "wellness nook" ranks #1 with a traffic score of 40 and moderate difficulty (36), providing a solid foothold in search. Leverage this position by reinforcing the brand in the app title and short description to capture related traffic.
Only 6 of the top 10 target keywords are ranked, with key terms like "essential oils" (traffic 29, difficulty 53) and "emotional well-being" (traffic 42, difficulty 35) not ranking at all. This limits discoverability despite moderate difficulty levels.
The app shows a 0.0 rating with no reviews, which harms Quality Score (50%) and user trust, especially in the competitive Health & Fitness category. Lack of social proof also reduces conversion from search to install.
The current title does not include high‑traffic generic keywords (e.g., "wellness guide" or "daily wellness"). Optimizing the 30‑character title and 80‑character short description with top‑ranking keywords can boost both relevance and click‑through rate.
The long description is under‑optimized and lacks keyword density, while visual assets (screenshots, video) are not mentioned. Enriching the copy with the identified keywords and adding compelling localized screenshots can help the app appear in top charts.
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Common questions about this ASO audit.
Wellness Nook has a visibility score of 22 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 6, 2026.
Wellness Nook is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Wellness Nook are B&N NOOK App for NOOK Devices, LA Wellness Club, Meditation | Down Dog. These apps appear next to Wellness Nook on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Wellness Nook is listed in the Health & Fitness category on the Google Play.
Based on this audit, Wellness Nook should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Wellness Nook.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US
