This audit was generated on June 7, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| the wellness centre | #1 | — |  |     | ||
| wellness center | #13 |  |  |    | ||
| fitness classesOpportunity | Not ranked | — | — |      | ||
| workout scheduleOpportunity | Not ranked | — | — |      | ||
| gym appointmentsOpportunity | Not ranked | — | — |   | ||
| muscat fitnessOpportunity | Not ranked | — | — |      | ||
| class schedulingOpportunity | Not ranked | — | — |      | ||
| gym bookingOpportunity | Not ranked | — | — |     | ||
| wellness appOpportunity | Not ranked | — | — |    | ||
| fitness studio | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Centr: Personal Fitness App
Health & Fitness
The Wellness Center
Health & Fitness
UNC & Rex Wellness Centers
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Blood Pressure Log
AllTrails: Hike, Bike & Run
Yuka - Food & Cosmetic Scanner
Finch: Self-Care Pet
Blood Pressure App
healow
Strava: Run, Bike, Walk
Arise: Level Up In Real Life
PenguPace: Rewards for Steps
Step Counter - Pedometer
Flo Ovulation & Period Tracker
Step Tracker Launcher
5Min: Weight Loss Workout
Blood Pressure App
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The Wellness Centre has a solid foundation with its brand keyword ranking #1, but its overall visibility is low (40/100) due to poor keyword coverage, no user reviews, and absence from category charts. Immediate focus should be on expanding keyword rankings and building social proof to boost the quality and charts scores.
The exact brand phrase "the wellness centre" ranks #1 with 31 monthly searches and moderate difficulty (35), giving the app immediate discoverability for users searching the brand.
Only 2 out of 10 target keywords rank (brand and "wellness center" at #13). High‑traffic keywords like "fitness classes" (45 searches) and "gym booking" (54 searches) are not ranked, reducing potential organic traffic.
The app currently has 0 reviews, which drags down the Quality Score (50%) and prevents it from gaining trust signals that influence ranking and conversion.
Incorporate two high‑traffic, low‑difficulty keywords (e.g., "Fitness Classes" and "Gym Booking") into the title or short description while preserving the brand, which can instantly improve keyword relevance and click‑through rate.
Rewrite the first 500 characters to naturally embed at least 6 unranked keywords ("fitness classes", "workout schedule", "gym appointments", "class scheduling", "wellness app", "fitness studio") and use bullet points for readability, boosting keyword density and relevance.
The listing lacks high‑quality screenshots, an app preview video, and localized copy. Adding these assets and translating key copy into Arabic (targeting Muscat) can improve engagement metrics and aid category ranking.
- 1Revise app title to include a high‑traffic keyword (e.g., "The Wellness Centre – Fitness Classes & Gym Booking").
- 2Update short and long descriptions to embed the top 8 target keywords with natural language and bullet‑point benefits.
- 3Launch a review acquisition campaign (in‑app prompt, email follow‑up) to secure at least 20 five‑star reviews within 30 days.
- 4Create 5 high‑resolution screenshots and a 15‑second preview video showcasing class scheduling and booking flow.
- 5Add Arabic localization for title, description, and screenshots to capture the Muscat market.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Short description
Your app description is only 462 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Few screenshots
You have 3 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of The Wellness Centre?
The Wellness Centre has a visibility score of 40 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 7, 2026.
On how many keywords does The Wellness Centre rank?
The Wellness Centre is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of The Wellness Centre?
Based on shared keyword rankings, the most frequent competitors of The Wellness Centre are The Wellness Center, Centr: Personal Fitness App, UNC & Rex Wellness Centers. These apps appear next to The Wellness Centre on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is The Wellness Centre in on the Google Play?
The Wellness Centre is listed in the Health & Fitness category on the Google Play.
How can The Wellness Centre improve its App Store Optimization?
Based on this audit, The Wellness Centre should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to The Wellness Centre.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.