This audit was generated on June 6, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| the wellness institute | #1 | — |  |     | ||
| fitness trackerOpportunity | Not ranked | — | — |      | ||
| workout log | Not ranked | — | — |     | ||
| personal trainingOpportunity | Not ranked | — | — |      | ||
| exercise trackingOpportunity | Not ranked | — | — |  | ||
| fitness goalsOpportunity | Not ranked | — | — |  | ||
| activity monitorOpportunity | Not ranked | — | — |   | ||
| gym workout log | Not ranked | — | — | | ||
| fitness appOpportunity | Not ranked | — | — |   | ||
| workout planner | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
The Wellness Center
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Blood Pressure Log
AllTrails: Hike, Bike & Run
Yuka - Food & Cosmetic Scanner
Finch: Self-Care Pet
healow
Strava: Run, Bike, Walk
Blood Pressure App
Arise: Level Up In Real Life
Step Counter - Pedometer
PenguPace: Rewards for Steps
Blood Pressure App
Step Tracker Launcher
Flo Ovulation & Period Tracker
MyFitnessPal: Calorie Counter
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The Wellness Institute has a minimal visibility score of 12/100, ranking only for its exact brand name while missing all high‑traffic fitness keywords and lacking any user reviews. Immediate focus should be on expanding keyword coverage and building social proof to drive downloads.
The app ranks #1 for "the wellness institute" with a traffic potential of 30 and moderate difficulty (32), showing strong brand recognition. Leverage this by keeping the brand name in the title and using it as a seed for related keyword expansions.
9 out of 10 analyzed keywords (e.g., "fitness tracker", "workout log", "exercise tracking") are not ranked despite traffic values ranging from 45–75. This gap directly limits discovery in the Health & Fitness category.
The store listing shows N/A rating and 0 reviews, which reduces conversion rates and impacts the Quality Score (currently 50%). New users often skip apps without social proof.
Keywords like "exercise tracking" (traffic 59, difficulty 36) and "fitness goals" (traffic 56, difficulty 44) have decent search volume and are easier to rank for than high‑difficulty terms like "workout log" (difficulty 79). Incorporate them into the title, short description, and in‑app copy.
Current description lacks keyword density and clear call‑to‑action. Revise the short description (max 80 chars) to include 2‑3 high‑traffic keywords and add captioned screenshots that highlight workout logging, activity monitoring, and personalized plans.
The only competitor, "The Wellness Center," shares just one keyword and is behind in rankings. By capturing additional related terms (e.g., "personal training", "gym workout log") you can establish dominance in this niche space.
- 1Add 2‑3 medium‑difficulty keywords (e.g., "exercise tracking", "fitness goals") to the app title and short description, staying within character limits.
- 2Create a review‑prompt flow after users log 3 workouts to start building a rating base; aim for at least 50 reviews within 30 days.
- 3Refresh screenshots with overlay text that includes top‑ranked keywords and a clear value proposition for workout logging and activity monitoring.
- 4Implement an A/B test on the short description to compare a keyword‑rich version vs. the current version and monitor click‑through rate improvements.
- 5Research and add 3‑5 long‑tail keywords (e.g., "home workout planner", "daily activity monitor") to the description and in‑app UI strings to broaden search relevance.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 12/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of The Wellness Institute?
The Wellness Institute has a visibility score of 12 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 6, 2026.
On how many keywords does The Wellness Institute rank?
The Wellness Institute is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of The Wellness Institute?
Based on shared keyword rankings, the most frequent competitors of The Wellness Institute are The Wellness Center. These apps appear next to The Wellness Institute on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is The Wellness Institute in on the Google Play?
The Wellness Institute is listed in the Health & Fitness category on the Google Play.
How can The Wellness Institute improve its App Store Optimization?
Based on this audit, The Wellness Institute should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to The Wellness Institute.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.