The Wellness Institute

The app ranks #1 for "the wellness institute" with a traffic potential of 30 and moderate difficulty (32), showing strong brand recognition. Leverage this by keeping the brand name in the title and using it as a seed for related keyword expansions.

9 out of 10 analyzed keywords (e.g., "fitness tracker", "workout log", "exercise tracking") are not ranked despite traffic values ranging from 45–75. This gap directly limits discovery in the Health & Fitness category.

The store listing shows N/A rating and 0 reviews, which reduces conversion rates and impacts the Quality Score (currently 50%). New users often skip apps without social proof.

Keywords like "exercise tracking" (traffic 59, difficulty 36) and "fitness goals" (traffic 56, difficulty 44) have decent search volume and are easier to rank for than high‑difficulty terms like "workout log" (difficulty 79). Incorporate them into the title, short description, and in‑app copy.

Current description lacks keyword density and clear call‑to‑action. Revise the short description (max 80 chars) to include 2‑3 high‑traffic keywords and add captioned screenshots that highlight workout logging, activity monitoring, and personalized plans.

The only competitor, "The Wellness Center," shares just one keyword and is behind in rankings. By capturing additional related terms (e.g., "personal training", "gym workout log") you can establish dominance in this niche space.