How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| the wellness institute | #1 | — | ||||
| fitness tracker | Not ranked | — | — | |||
| workout log | Not ranked | — | — | |||
| personal training | Not ranked | — | — | |||
| exercise tracking | Not ranked | — | — | |||
| fitness goals | Not ranked | — | — | |||
| activity monitor | Not ranked | — | — | |||
| gym workout log | Not ranked | — | — | |||
| fitness app | Not ranked | — | — | |||
| workout planner | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The Wellness Institute has a minimal visibility score of 12/100, ranking only for its exact brand name while missing all high‑traffic fitness keywords and lacking any user reviews. Immediate focus should be on expanding keyword coverage and building social proof to drive downloads.
The app ranks #1 for "the wellness institute" with a traffic potential of 30 and moderate difficulty (32), showing strong brand recognition. Leverage this by keeping the brand name in the title and using it as a seed for related keyword expansions.
9 out of 10 analyzed keywords (e.g., "fitness tracker", "workout log", "exercise tracking") are not ranked despite traffic values ranging from 45–75. This gap directly limits discovery in the Health & Fitness category.
The store listing shows N/A rating and 0 reviews, which reduces conversion rates and impacts the Quality Score (currently 50%). New users often skip apps without social proof.
Keywords like "exercise tracking" (traffic 59, difficulty 36) and "fitness goals" (traffic 56, difficulty 44) have decent search volume and are easier to rank for than high‑difficulty terms like "workout log" (difficulty 79). Incorporate them into the title, short description, and in‑app copy.
Current description lacks keyword density and clear call‑to‑action. Revise the short description (max 80 chars) to include 2‑3 high‑traffic keywords and add captioned screenshots that highlight workout logging, activity monitoring, and personalized plans.
The only competitor, "The Wellness Center," shares just one keyword and is behind in rankings. By capturing additional related terms (e.g., "personal training", "gym workout log") you can establish dominance in this niche space.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 12/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
The Wellness Institute has a visibility score of 12 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 6, 2026.
The Wellness Institute is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of The Wellness Institute are The Wellness Center. These apps appear next to The Wellness Institute on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
The Wellness Institute is listed in the Health & Fitness category on the Google Play.
Based on this audit, The Wellness Institute should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to The Wellness Institute.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.