Upmood - Emotion Tracker & Moo

The app ranks #1 for the exact brand keyword "upmood" with a traffic potential of 35 and moderate difficulty (30), giving a solid foundation to build on. Leverage this by using the brand name in the title and subtitle for consistent branding.

Only 2 of the 10 analyzed keywords are ranked (upmood #1, emotion detection #35). High‑traffic terms like "emotion tracker" (traffic 71, difficulty 43) and "mental health" (traffic 65, difficulty 78) are not ranking, limiting discoverability.

The app has a 0.0 rating with no reviews, which negatively impacts trust and conversion. Lack of social proof also contributes to a Quality Score of 0%.

The current description is short (first 500 chars) and does not contain many high‑traffic keywords. Rewriting the description to naturally embed terms such as "emotion tracker", "mood monitor", "stress level monitor", and "mental health" can improve relevance and keyword rankings.

No quality signals (screenshots, video, feature graphic) are recorded, resulting in a 0% Quality Score. Adding 5+ high‑resolution screenshots, a 15‑second promo video, and an engaging feature graphic can boost the Quality Score and conversion rates.

Competitors share only 1 keyword with Upmood and many rank higher for generic terms. Target those gaps by adding niche keywords like "heart rate tracker" and "emotional wellness" where difficulty is moderate (40‑35) but traffic is decent (45‑48).