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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| dunstan | #1 | Live trend | — |  | |||
| baby communication | #50 | Live trend |  |  | |||
| baby language | Not ranked | Live trend | — | — | |||
| newborn care | Not ranked | Live trend | — | — | |||
| cry analysis | Not ranked | Live trend | — | — | |||
| infant sleep | Not ranked | Live trend | — | — | |||
| baby cry decoder | Not ranked | Live trend | — | — | |||
| parenting tips | Not ranked | Live trend | — | — | |||
| baby soothing | Not ranked | Live trend | — | — | |||
| new parent guide | Not ranked | Live trend | — | — |
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Personalized insights generated by our AI
Dunstan Baby has a very low overall visibility (19/100) with only two of ten target keywords ranked (brand keyword at #1, baby communication at #50). The primary priority is to broaden keyword rankings and improve conversion signals (reviews, rating, assets) to boost the visibility score.
The proprietary term "dunstan" ranks #1 with solid traffic (50) and moderate difficulty (32), demonstrating strong brand recognition. Leverage this by keeping the brand term in the title and short description while adding high‑volume related terms.
Only 2 of 10 target keywords are ranked; 8 high‑traffic keywords (e.g., baby language, newborn care, cry analysis) are not ranked despite traffic potentials of 35‑60. Expand the keyword set in the title, short description, and long description, and consider localized keywords for top markets.
The app has a 0.0 rating with no reviews, which heavily harms conversion and ranking. Implement an in‑app prompt after key milestones and offer a small incentive (e.g., a free feature) to encourage 5‑star reviews.
Quality score is 0%, indicating missing or low‑quality screenshots, video, and localized graphics. Add at least 5 high‑resolution screenshots with text overlays highlighting "5 universal sounds" and a short demo video under 30 seconds to improve user acquisition.
At $7.99 the app is priced above the average for parenting utilities, which may deter installs and reviews. Test a lower price point ($2.99) or a freemium model with a limited free trial to increase download volume and subsequent ranking.
Parenting chart position
The Original Baby Shusher App
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Common questions about this ASO audit.
Dunstan Baby has a visibility score of 19 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 7, 2026.
Dunstan Baby is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Dunstan Baby are St Dunstan's College, Baby Games: Piano & Baby Phone, Speakaroo : Speech Therapy. These apps appear next to Dunstan Baby on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Dunstan Baby is listed in the Parenting category on the Google Play.
Based on this audit, Dunstan Baby should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Dunstan Baby.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US
