This audit was generated on June 7, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| dunstan | #1 | — |  |     | ||
| baby communication | #50 |  |  |      | ||
| baby languageOpportunity | Not ranked | — | — |   | ||
| newborn careOpportunity | Not ranked | — | — |      | ||
| cry analysisOpportunity | Not ranked | — | — |     | ||
| infant sleepOpportunity | Not ranked | — | — |     | ||
| baby cry decoderOpportunity | Not ranked | — | — |    | ||
| parenting tipsOpportunity | Not ranked | — | — |      | ||
| baby soothingOpportunity | Not ranked | — | — |     | ||
| new parent guideOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Baby Games: Piano & Baby Phone
Game Educational
St Dunstan's College
Business
Speakaroo : Speech Therapy
Game Educational
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Parenting chart position
The Original Baby Shusher App
Baby Monitor 3G - Video Nanny
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Dunstan Baby has a very low overall visibility (19/100) with only two of ten target keywords ranked (brand keyword at #1, baby communication at #50). The primary priority is to broaden keyword rankings and improve conversion signals (reviews, rating, assets) to boost the visibility score.
The proprietary term "dunstan" ranks #1 with solid traffic (50) and moderate difficulty (32), demonstrating strong brand recognition. Leverage this by keeping the brand term in the title and short description while adding high‑volume related terms.
Only 2 of 10 target keywords are ranked; 8 high‑traffic keywords (e.g., baby language, newborn care, cry analysis) are not ranked despite traffic potentials of 35‑60. Expand the keyword set in the title, short description, and long description, and consider localized keywords for top markets.
The app has a 0.0 rating with no reviews, which heavily harms conversion and ranking. Implement an in‑app prompt after key milestones and offer a small incentive (e.g., a free feature) to encourage 5‑star reviews.
Quality score is 0%, indicating missing or low‑quality screenshots, video, and localized graphics. Add at least 5 high‑resolution screenshots with text overlays highlighting "5 universal sounds" and a short demo video under 30 seconds to improve user acquisition.
At $7.99 the app is priced above the average for parenting utilities, which may deter installs and reviews. Test a lower price point ($2.99) or a freemium model with a limited free trial to increase download volume and subsequent ranking.
- 1Rewrite the app title and short description to include top‑traffic keywords (e.g., "Baby Language, Cry Decoder, Newborn Care").
- 2Add 5+ high‑quality screenshots and a 15‑30 second demo video highlighting the 5 secret sounds.
- 3Implement an in‑app review prompt after users successfully identify a cry, offering a small reward for rating.
- 4Lower the price to $2.99 or launch a free trial version to boost install count and gather reviews.
- 5Create localized store listings for English‑speaking regions with tailored keyword sets (e.g., "baby soothing", "infant sleep").
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2642 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Infrequent updates
Last updated 21 months ago. Regular updates signal active development and improve rankings.
Improve visibility
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Dunstan Baby?
Dunstan Baby has a visibility score of 19 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 7, 2026.
On how many keywords does Dunstan Baby rank?
Dunstan Baby is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Dunstan Baby?
Based on shared keyword rankings, the most frequent competitors of Dunstan Baby are St Dunstan's College, Baby Games: Piano & Baby Phone, Speakaroo : Speech Therapy. These apps appear next to Dunstan Baby on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Dunstan Baby in on the Google Play?
Dunstan Baby is listed in the Parenting category on the Google Play.
How can Dunstan Baby improve its App Store Optimization?
Based on this audit, Dunstan Baby should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Dunstan Baby.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.