This audit was generated on June 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| milk wala | #1 | Live trend | — |  | |||
| milk customer management | #1 | Live trend | — |  | |||
| milkman software | #4 | Live trend |  |  | |||
| milk sales tracking | #18 | Live trend |  | | |||
| daily milk sales | #24 | Live trend |  |  | |||
| dairy managementOpportunity | Not ranked | Live trend | — | — | |||
| milk delivery appOpportunity | Not ranked | Live trend | — | — | |||
| customer billingOpportunity | Not ranked | Live trend | — | — | |||
| dairy shop managementOpportunity | Not ranked | Live trend | — | — | |||
| dairy accountingOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Milk Wala shows strong fundamentals with a 4.7 rating and 100% quality score, and ranks #1 for its brand keyword, but lacks chart visibility and misses several high‑traffic keywords, limiting discoverability.
The app has a 100% quality score and a 4.7‑star rating from 357 reviews, indicating strong user satisfaction and low risk of penalty. Maintain this by promptly addressing any future negative feedback.
"milk wala" ranks #1 with traffic 40 and difficulty 40, and "milk customer management" also ranks #1. Leverage this position by keeping the brand keyword in the app title and short description.
Charts score is 0% – the app is not appearing in global or category top charts, which hurts organic downloads. This stems from low install velocity and weak keyword breadth.
Keywords like "dairy management" (traffic 38), "milk delivery app" (traffic 54), and "customer billing" (traffic 40) are unranked despite moderate difficulty (35‑41). Capturing even a lower position could add thousands of impressions.
Add the unranked high‑traffic keywords to the title (if possible within the 30‑character limit) and to the short description, then weave them naturally into the long description and bullet points. This aligns the app with competitor keyword sets (e.g., "milk delivery", "dairy shop management").
- 1Update app title and short description to include top missing keywords like "milk delivery" and "dairy management" while retaining the brand name.
- 2Rewrite the long description (first 500 characters) to embed high‑traffic keywords and add clear benefit statements for each keyword.
- 3Refresh screenshots and add a feature graphic that highlight delivery and billing features to improve conversion and encourage more reviews.
- 4Run an A/B test on the app icon and feature graphic to boost click‑through rate and drive install volume for chart ranking.
- 5Localize the store listing into Hindi and other regional Indian languages to capture additional traffic from the target dairy market.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Milk Wala?
Milk Wala has a visibility score of 65 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 1, 2026.
On how many keywords does Milk Wala rank?
Milk Wala is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Milk Wala?
Based on shared keyword rankings, the most frequent competitors of Milk Wala are Remember The Milk, Milk Wala - Delivery, Rise 'N Shine Milkman Service. These apps appear next to Milk Wala on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Milk Wala in on the Google Play?
Milk Wala is listed in the Productivity category on the Google Play.
How can Milk Wala improve its App Store Optimization?
Based on this audit, Milk Wala should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Milk Wala.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.