This audit was generated on June 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| xpense | #1 | — |  |     | ||
| track expensesOpportunity | #53 |  |  |      | ||
| expense tracker | Not ranked | — | — |  | ||
| budget managerOpportunity | Not ranked | — | — |    | ||
| personal financeOpportunity | Not ranked | — | — |    | ||
| money manager | Not ranked | — | — |  | ||
| expense logOpportunity | Not ranked | — | — |   | ||
| financial trackerOpportunity | Not ranked | — | — |  | ||
| budgeting toolOpportunity | Not ranked | — | — |   | ||
| expense managementOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
SimplyWise: Receipts, Expenses
Finance
Xpense
Finance
Settle Up – Group Expenses
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
OnePay – Mobile Banking
Chime® – Fee-Free Banking
Trump Accounts: Official App
Capital One Mobile
Kalshi: Trade News & Sports
Progressive
Google Wallet
Chase Mobile
Klarna: Smarter everyday money
Citi Mobile®
Grant Cash Advance
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Xpense: Track Expense & Budget has a very low overall visibility (18/100) with only 2 of 10 target keywords ranked and no user ratings or chart rankings. The immediate priority is to boost keyword coverage and credibility to drive installs.
The exact‑match keyword "xpense" ranks #1 with 36 monthly searches, giving the app natural visibility for brand‑related queries. Leverage this by keeping the keyword in the title and reinforcing it in the short description.
Only 2 of the 10 high‑traffic keywords are ranked (2/10, 21% keyword score). High‑volume terms like "expense tracker" (80 searches, difficulty 67) and "budget manager" (48 searches, difficulty 48) are not captured, limiting discoverability.
The app shows a 0.0 rating with 0 reviews, harming trust and click‑through rate. Competitors like SimplyWise have established review counts, giving them an advantage in the finance category.
Charts score is 0%, meaning the app does not appear in any top‑charts (global or category). Without chart placement, organic exposure is severely limited.
Incorporate unranked high‑traffic keywords (e.g., "expense tracker", "budget manager", "personal finance", "money manager") into the title, short description, and long description. Use natural language and bullet points to maintain readability while boosting relevance.
Implement an in‑app review prompt after the user logs 5 transactions, offering a small incentive (e.g., a premium theme). Aim for at least 50 5‑star reviews in the first month to raise the rating and improve CTR.
- 1Revise the app title to include a high‑traffic keyword (e.g., "Xpense: Expense Tracker & Budget Manager").
- 2Rewrite the short description to embed 3–4 of the top unranked keywords while highlighting key features.
- 3Add the missing high‑traffic keywords into the long description using natural sentence structures and bullet points.
- 4Launch an in‑app review flow targeting users after 5 logged entries and monitor review count weekly.
- 5Update visual assets: add screenshots that showcase budgeting charts, export functionality, and a clear call‑to‑action; run A/B tests on icon and feature graphic.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 18/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Xpense: Track Expense & Budget?
Xpense: Track Expense & Budget has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 1, 2026.
On how many keywords does Xpense: Track Expense & Budget rank?
Xpense: Track Expense & Budget is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Xpense: Track Expense & Budget?
Based on shared keyword rankings, the most frequent competitors of Xpense: Track Expense & Budget are Xpense, SimplyWise: Receipts, Expenses, Settle Up – Group Expenses. These apps appear next to Xpense: Track Expense & Budget on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Xpense: Track Expense & Budget in on the Google Play?
Xpense: Track Expense & Budget is listed in the Finance category on the Google Play.
How can Xpense: Track Expense & Budget improve its App Store Optimization?
Based on this audit, Xpense: Track Expense & Budget should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Xpense: Track Expense & Budget.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.