This audit was generated on June 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| natal | #1 | — |  |     | ||
| postpartum recovery | #13 |  |  |      | ||
| pregnancy nutrition | #37 |  |  |      | ||
| maternal healthOpportunity | #60 |  |  |      | ||
| pregnancy workoutOpportunity | #60 |  |  |      | ||
| pregnancy app | #70 | |  |     | ||
| postpartum fitnessOpportunity | Not ranked | — | — |   | ||
| women's fitness | Not ranked | — | — |      | ||
| mommy fitnessOpportunity | Not ranked | — | — |    | ||
| maternal wellnessOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Pregnancy Diet: Food & Recipes
Health & Fitness
Track pregnancy & baby growth
Parenting
Fit mit Babybauch - Schwanger
Health & Fitness
Losing Weight After Pregnancy
Health & Fitness
Hollestic: Pregnancy Recipes
Health & Fitness
Natal Shopping
Lifestyle
Primal Pregnancy
Medical
WeMoms Pregnancy Baby Tracker
Parenting
Pregnancy Tracker - Buddy App
Health & Fitness
Recovery 2.0
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Blood Pressure Log
AllTrails: Hike, Bike & Run
Arise: Level Up In Real Life
Yuka - Food & Cosmetic Scanner
Finch: Self-Care Pet
healow
Strava: Run, Bike, Walk
Google Health (Fitbit)
Step Tracker Launcher
Chair Workout: Women's Edition
Blood Pressure App
Step Counter - Pedometer
MyFitnessPal: Calorie Counter
Flo Ovulation & Period Tracker
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Natal has excellent quality signals and a dominant brand keyword, but its overall visibility is low due to poor rankings for core high‑traffic terms and zero chart presence. Immediate focus should be on expanding keyword coverage and optimizing metadata to capture more organic installs.
The app’s own name "natal" ranks #1 with 60 search volume, indicating strong brand recognition. Leverage this by cross‑promoting other features in the description to maintain high relevance.
5 of the 10 target keywords are not ranked (e.g., "postpartum fitness" and "women's fitness"), each with 50+ monthly searches. Updating titles, short description, and feature copy with these terms can quickly improve rankings.
Charts Score is 0%; without chart placement the app misses organic boost from top‑listings. Increasing install velocity through ASO tweaks and brief in‑app prompts for ratings will help achieve chart entry.
"postpartum recovery" already ranks #13 (traffic 34). Expand related content and add synonyms ("postpartum rehab", "postnatal recovery") to capture adjacent searches and lift nearby keyword rankings.
Current description lacks the high‑traffic keywords. Incorporate phrases such as "pregnancy workout", "pregnancy nutrition", and "mommy fitness" in the first 150 characters and bullet points to improve keyword relevance without sacrificing readability.
- 1Add top 5 unranked high‑traffic keywords to the app title (max 30 characters) and short description.
- 2Rewrite the long description to include each target keyword at least once, using natural language and bullet points.
- 3Create and test a new app icon and feature graphic emphasizing "postpartum recovery" to boost click‑through rate and chart eligibility.
- 4Launch an in‑app prompt encouraging 5‑star reviews after a successful workout session to sustain the 4.9 rating and drive organic installs.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1633 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.9 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Natal - Pregnancy & Postpartum?
Natal - Pregnancy & Postpartum has a visibility score of 36 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 1, 2026.
On how many keywords does Natal - Pregnancy & Postpartum rank?
Natal - Pregnancy & Postpartum is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Natal - Pregnancy & Postpartum?
Based on shared keyword rankings, the most frequent competitors of Natal - Pregnancy & Postpartum are Natal Shopping, Pregnancy Diet: Food & Recipes, Primal Pregnancy. These apps appear next to Natal - Pregnancy & Postpartum on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Natal - Pregnancy & Postpartum in on the Google Play?
Natal - Pregnancy & Postpartum is listed in the Health & Fitness category on the Google Play.
How can Natal - Pregnancy & Postpartum improve its App Store Optimization?
Based on this audit, Natal - Pregnancy & Postpartum should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Natal - Pregnancy & Postpartum.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.