This audit was generated on June 2, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| haleo | #1 | Live trend | — |  | |||
| sleep clinic | #1 | Live trend | — |  | |||
| virtual sleep careOpportunity | #81 | Live trend |  |  | |||
| insomnia treatmentOpportunity | Not ranked | Live trend | — | — | |||
| sleep disorder managementOpportunity | Not ranked | Live trend | — | — | |||
| sleep programsOpportunity | Not ranked | Live trend | — | — | |||
| nightmares treatmentOpportunity | Not ranked | Live trend | — | — | |||
| shift work sleepOpportunity | Not ranked | Live trend | — | — | |||
| sleep therapyOpportunity | Not ranked | Live trend | — | — | |||
| virtual sleep coachOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
HALEO ranks #1 for its brand and primary keyword "sleep clinic" but lacks visibility for high‑traffic generic terms and has no chart presence, resulting in a low overall visibility score of 47/100. Immediate focus should be expanding keyword coverage and improving app store assets to boost rankings and discoverability.
The app ranks #1 for its own brand "haleo" (traffic 74, difficulty 33) and for the primary phrase "sleep clinic" (traffic 46, difficulty 42), indicating strong brand awareness. Leverage this by reinforcing the brand in the title and short description to maintain top position.
Only 2 of the top 10 target keywords are ranked; 8 high‑traffic terms such as "insomnia treatment" (traffic 42) and "virtual sleep coach" (traffic 30) are not ranked. Expand the keyword set in the title, short description, and long description to capture these missed searches.
Charts score is 0%; the app is not appearing in any global or category top charts, which dramatically limits organic exposure. Improve install velocity and early user engagement to qualify for chart placement.
The first 500 characters cut off mid‑sentence and miss key value props. Rewrite the long description to include top‑ranking keywords (e.g., "insomnia treatment", "virtual sleep care", "sleep therapy") while highlighting clinical credentials and personalized plans.
Competitors like Headspace and Pokémon Sleep use rich screenshots and video demos. Introduce before/after sleep data graphics, a 15‑second demo video, and localized screenshots to improve conversion and signal relevance to Google’s algorithm.
The app has a 0‑star rating with zero reviews, harming credibility. Implement an in‑app prompt after the first successful sleep session to collect 5‑star reviews and address any early‑stage bugs.
- 1Revise title and short description to incorporate 3‑5 high‑traffic keywords (e.g., "Insomnia Treatment", "Virtual Sleep Coach", "Sleep Therapy").
- 2Rewrite the long description to be at least 3,500 characters, embedding the missing keywords and emphasizing clinical expertise.
- 3Create and upload a 15‑second video demo plus 5 new screenshot sets showing personalized treatment plans and progress charts.
- 4Launch a 7‑day post‑install review prompt targeting satisfied users to generate at least 30 five‑star reviews.
- 5Run a limited‑time acquisition campaign (e.g., Google UAC) to boost install velocity and qualify for chart rankings within 30 days.
Category Ranking
Health & Fitness chart position
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Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of HALEO – Virtual Sleep Clinic?
HALEO – Virtual Sleep Clinic has a visibility score of 47 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 2, 2026.
On how many keywords does HALEO – Virtual Sleep Clinic rank?
HALEO – Virtual Sleep Clinic is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of HALEO – Virtual Sleep Clinic?
Based on shared keyword rankings, the most frequent competitors of HALEO – Virtual Sleep Clinic are Headspace: Sleep & Meditate, Sleep.com: Sleep Cycle Tracker, Sleep Routine: Tracker, Alarm. These apps appear next to HALEO – Virtual Sleep Clinic on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is HALEO – Virtual Sleep Clinic in on the Google Play?
HALEO – Virtual Sleep Clinic is listed in the Health & Fitness category on the Google Play.
How can HALEO – Virtual Sleep Clinic improve its App Store Optimization?
Based on this audit, HALEO – Virtual Sleep Clinic should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to HALEO – Virtual Sleep Clinic.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.