This audit was generated on June 2, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| pawbook | #2 | Live trend |  |  | |||
| pet diaryOpportunity | #56 | Live trend |  |  | |||
| animal diaryOpportunity | #81 | Live trend |  |  | |||
| pet health | Not ranked | Live trend | — | — | |||
| vet consultationOpportunity | Not ranked | Live trend | — | — | |||
| pet care | Not ranked | Live trend | — | — | |||
| pet trackingOpportunity | Not ranked | Live trend | — | — | |||
| pet health monitorOpportunity | Not ranked | Live trend | — | — | |||
| pet appOpportunity | Not ranked | Live trend | — | — | |||
| pet managementOpportunity | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
PawBook has a solid brand keyword ranking ("pawbook" #2) but overall visibility is very low (18/100) due to poor keyword coverage, no reviews, and missing store assets. Immediate focus should be on expanding keyword rankings and improving store listing quality to gain traction.
The app ranks #2 for its exact brand name "pawbook" with traffic potential 48 and low difficulty (25), indicating strong brand recognition. Leverage this by reinforcing the brand keyword in the title and subtitle.
Only 3 of the top 10 target keywords are ranked, leaving high‑traffic terms like "pet health" (traffic 43, difficulty 72) and "vet consultation" (traffic 32, difficulty 38) unranked. This caps discoverability across the pet‑health niche.
The app has 0 reviews, resulting in a N/A rating and a quality score of only 50%. Lack of social proof harms conversion and ranking potential.
Keywords such as "animal diary" (rank 81, difficulty 36) and "vet consultation" (not ranked, difficulty 38) have decent traffic and manageable competition. Adding these to the title, subtitle, and description can quickly improve rankings.
The listing lacks sufficient screenshots, a promo video, and an expanded description. Competitors with richer assets rank higher. Enhancing visuals and adding a 30‑second video showcasing the free vet consult feature will boost click‑through and conversion rates.
- 1Add top‑performing keywords (e.g., "pet diary", "vet consultation", "animal diary") to the app title and subtitle while keeping the brand name prominent.
- 2Rewrite the short and full description to ~4000 characters, naturally embedding at least 6 high‑traffic keywords and highlighting the free online vet consultation benefit.
- 3Create 5 high‑resolution screenshots and a 30‑second promo video that demonstrate diary entry, health tracking, and vet chat features; upload them to the store listing.
- 4Implement an in‑app prompt and email follow‑up to collect at least 30+ 4‑star or higher reviews within the next 30 days.
- 5Add the unranked high‑traffic keywords as metadata tags, and consider localized listings for English‑speaking regions to broaden reach.
Category Ranking
Health & Fitness chart position
Planet Fitness
AllTrails: Hike, Bike & Run
Blood Pressure Log
Arise: Level Up In Real Life
Finch: Self-Care Pet
Yuka - Food & Cosmetic Scanner
Strava: Run, Bike, Walk
Step Tracker Launcher
Google Health (Fitbit)
Blood Pressure App
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of PawBook - Pet Diary?
PawBook - Pet Diary has a visibility score of 18 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 2, 2026.
On how many keywords does PawBook - Pet Diary rank?
PawBook - Pet Diary is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of PawBook - Pet Diary?
Based on shared keyword rankings, the most frequent competitors of PawBook - Pet Diary are Pawbook: Owner app by VetDrive, PawwBuddy - For Pet Lovers, myPurina – Pet Rewards App. These apps appear next to PawBook - Pet Diary on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is PawBook - Pet Diary in on the Google Play?
PawBook - Pet Diary is listed in the Health & Fitness category on the Google Play.
How can PawBook - Pet Diary improve its App Store Optimization?
Based on this audit, PawBook - Pet Diary should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to PawBook - Pet Diary.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.