This audit was generated on June 2, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
3
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| hippo | #1 | — |  |     | ||
| home insurance | #2 |  |  |   | ||
| homeowners insurance | #8 |  | |   | ||
| home maintenance | #42 |  |  |      | ||
| property insuranceOpportunity | #71 |  |  |    | ||
| insurance quotesOpportunity | Not ranked | — | — |      | ||
| maintenance checklistOpportunity | Not ranked | — | — |      | ||
| home protectionOpportunity | Not ranked | — | — |      | ||
| home security | Not ranked | — | — |  | ||
| home care | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Servus Insurance Home and Auto
Finance
Home Maintenance Checklist
House & Home
Property Vision
Business
Homeowners Financial Group
Finance
Hippo
Medical
CasaKeeper: Home Manager
House & Home
Lemonade Insurance
Finance
Frankenmuth Insurance
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
House & Home chart position
Zillow: Homes for Sale & Rent
Realtor.com Real Estate & Rent
Homes.com Real Estate & Rent
Redfin: Buy, Sell & Rent Homes
Online Portal by AppFolio
Thumbtack: Hire Service Pros
Surveillance Camera: Visory
Remote for Smart Samsung TV
Rent. Apartments & Homes
Vivint
Apartment List: Rent app
Roku Smart Home
AlfredCamera Home Security app
Apartments.com Rental Search
Planner 5D: AI Home Design
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Hippo Home has a solid quality score and strong brand visibility (rank 1 for "hippo" and rank 2 for "home insurance"), but its overall visibility is hampered by low chart rankings and unranked high‑traffic keywords, keeping it off the House & Home category leaderboard.
The app boasts a 4.6‑star rating from 958 reviews and a perfect Quality Score (100%), indicating excellent user experience and compliance. Leverage this credibility in the listing (e.g., rating badge, review highlights) to boost conversion rates.
Charts Score is 0% and the app isn’t ranked in the House & Home category, resulting in minimal organic discovery. Without chart placement, even strong keywords can’t translate into downloads.
Key terms such as "home maintenance" (traffic 34, rank 42), "maintenance checklist" (traffic 29, not ranked), and "home security" (traffic 53, not ranked) are missing from top positions, limiting potential traffic.
The current title lacks high‑volume terms. Incorporate "Home Maintenance" and "Homeowners Insurance" (traffic 31 & 44, ranks 8 & 42) into the title/subtitle to capture additional search volume without exceeding character limits.
Competitor Servus Insurance Home and Auto leads on two shared keywords. Analyze their metadata and copy for those terms, then create differentiated, value‑focused copy to outrank them.
Add localized screenshots and short video highlighting the maintenance checklist feature and insurance quote flow. Visual cues that echo target keywords improve relevance signals and click‑through rates.
- 1Rewrite title and subtitle to include "Home Maintenance" and "Homeowners Insurance" while retaining brand identity.
- 2Integrate missing high‑traffic keywords (e.g., maintenance checklist, home security) into the short description, feature list, and in‑app copy.
- 3Launch a Store Listing experiment with new visual assets (localized screenshots/video) that showcase checklist and insurance features.
- 4Perform competitor gap analysis on Servus Insurance Home and Auto’s top keywords and adjust metadata to surpass them.
- 5Implement a weekly review‑prompt strategy to sustain the 4.6‑star rating and encourage user‑generated content.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1695 characters, providing good keyword density and information for users.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): home insurance, homeowners insurance.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Hippo Home: Maintain & Insure?
Hippo Home: Maintain & Insure has a visibility score of 53 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 2, 2026.
On how many keywords does Hippo Home: Maintain & Insure rank?
Hippo Home: Maintain & Insure is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 3 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Hippo Home: Maintain & Insure?
Based on shared keyword rankings, the most frequent competitors of Hippo Home: Maintain & Insure are Servus Insurance Home and Auto, Hippo, Home Maintenance Checklist. These apps appear next to Hippo Home: Maintain & Insure on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Hippo Home: Maintain & Insure in on the Google Play?
Hippo Home: Maintain & Insure is listed in the House & Home category on the Google Play.
How can Hippo Home: Maintain & Insure improve its App Store Optimization?
Based on this audit, Hippo Home: Maintain & Insure should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Hippo Home: Maintain & Insure.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.